Event Management Assignment PDF
Added on 2021-04-17
18 Pages3937 Words28 Views
FinanceLeadership Management
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Running head: EVENTS FINANCIAL MANAGEMENTEvents Financial ManagementName of the Student:Name of the University:Author’s Note:Course ID:
1EVENTS FINANCIAL MANAGEMENTExecutive Summary:This report focuses on the perspective of an assistant financial manager of an eventmanagement organisation that organises different types of events in London. Hence, OxygenEvent Services Limited is chosen as the firm, which produces wide variety of events for a groupof clients working in different types of venues. It is assumed that the organisation would carryout a new product launch for a popular retail firm in UK to attract the customers to buy itsproduct. Financial management is necessary for the conduction of such as event, since it wouldhelp in anticipating capital requirements, ascertaining capital cost, cash management and manyothers. Finally, the funding sources that are suggested to the organisation include bank loans andsponsorship, while the flat fee pricing structure is recommended in combination with the sourcesof finance.
2EVENTS FINANCIAL MANAGEMENTTable of ContentsIntroduction:....................................................................................................................................3Market research outcomes regarding the commercial feasibility of similar events:.......................3Alternative funding sources for the event:.......................................................................................4Primary purposes of financial management within the UK events industry:..................................6Pricing techniques to be adopted for the event:...............................................................................8Cost-volume-profit (CVP) analysis:................................................................................................9Suggestion of feasible pricing and funding sources of the event:.................................................13Conclusion:....................................................................................................................................14References:....................................................................................................................................15
3EVENTS FINANCIAL MANAGEMENTIntroduction:This report focuses on the perspective of an assistant financial manager of an eventmanagement organisation that organises different types of events in London. Hence, OxygenEvent Services Limited is chosen as the firm, which produces wide variety of events for a groupof clients working in different types of venues. It follows a personal approach coupled withleadership, design and creativity for assuring the effective event delivery possible (Oxygen-events.com 2018). It is assumed that the organisation would carry out a new product launch for apopular retail firm in UK to attract the customers to buy its product. In addition, some renownedmovie personalities would be present in the event, in which the London individuals are able toattend the event via an entry fee.Oxygen Event Services Limited has various venues to conduct different events. Some ofthe main venues of the event firm comprise of Barton Court, Hedsor House, The RoyalGeographical Society, The Household Cavalry Museum, The Hurlingham Club and The SteelYard. The main services of the firm comprise of global events, awards ceremony production,brand event management and launch of new events. Thus, the report would shed light onlaunching the brand new product of the popular retail firm in UK. Market research outcomes regarding the commercial feasibility of similar events:Oxygen Event Services Limited has conducted few identical events in the past and itmade considerable profits from them, few of which are described as follows:Rebranding of Restaurant Associates:Restaurant Associates has spent six months to work on re-branding and thus, it isnecessary for them to find a space to go through the passion, which had gone into design. For
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