Role of Culture on Employee Motivation in Starbucks

MG414 Organisational
Behaviour
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INTRODUCTION...........................................................................................................................3
Identification of culture within Starbucks..............................................................................3
TASK 2............................................................................................................................................4
Exploration of how culture improves organisational effectiveness in relation to
communication.......................................................................................................................4
TASK 3............................................................................................................................................7
Evaluation of role of culture on employee motivation in Starbucks......................................7
RECOMMENDATIONS.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Organisational behaviour is a field of study which is associated to individual or group
performance in organisational workplace structure. With the help of this concept an organisation
can effectively evaluate behavioural conduct of its employees in order to identify the elements
that are hampering their performance and further motivate them with different measures. With
the help of study of group or individual performance organisation can significantly enhance
performance of employees and organisation (Jacobs and Manzi, 2020). Employees are most
important source of revenue generation for an entity that makes an organisation essential to
identify behaviour of employees in order to resolve issues that are bothering their performance
and further motivate them with rewards and non monetary motivation.
Report is based on case study analysis of Starbucks which is conducting its business
operations in the provinces of United Kingdom. This Organisation is a renowned coffee
distribution and manufacturing brand and serves its business services around the world with
more than 346, 000 employees. Being a labour intensive industry it is essential for Starbucks to
determine behaviour of employees with the concept of organisational behaviour. Report include
formative discussion upon culture which is prevailing in company and associated to human
behaviour in organisation structure. Along with this the influence of culture which is being
implemented by company upon communication and employee motivation is also discussed in
this report.
Identification of culture within Starbucks
Organisation culture is defined as a system that focuses upon some elements like the
attitudes and values (Tran, 2020). In addition to this it also emphasise upon accomplishing
employees needs. With the help of positive culture organisation can increase profitability and
productivity in an effective manner. In terms with Starbucks culture appliance of Handy's model
is being undertaken:
Person Culture:
This culture states that, an employee basically emphasise on their needs to be fulfilled as
compared to organisation. In this employees mainly focus upon fulfilling their needs and
objectives rather than of organisation. In this, employees mainly look towards to accomplish
their goals that affect overall productivity and performance of organisation. It has been identified
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that in this culture there is a very low level of coordination exist within an organisation. With the
use of this culture Starbucks can face number of negative consequences upon their performance
and profitability.
Task Culture:
This culture is mainly adopted by an organisation if they are looking towards to accomplish
a project or task in respective time frame. According to task culture individuals of different
expertise or skills get accumulated to complete a certain objective or target. With the
implementation of task culture managers and leaders of Starbucks assure fulfilment of particular
objective for project in an effective cooperative and time effective manner. This culture can be
adopted by Starbucks is they are looking towards to accomplish a project under certain deadline.
It enhances overall sales and profitability of organisation on simultaneous basis.
Role Culture:
According to this culture employees in workplace structure get allotted with the
responsibilities and roles according to the interest, specialisation and educational qualification.
With the implementation of this culture Starbucks can get best out of their employees and can
further enhance overall productivity and performance of both employees in an organisation in an
effective manner. With the implementation of this culture Starbucks can also measure positive
workplace culture through which employee’s performance can be motivated. This culture also
facilitate engagement of employees in the process of decision making however due to this
efficiency of decision-making can get somehow loo.
Power Culture:
According to this culture it has been identified that power mainly replies in the hands of
some individuals with a certain level of expertise and mainly those who belong from top
managerial level. This culture however enhances decision making process but effect satisfaction
of employees, as in this culture employees are not allowed to engage in the process of decision
making that can further affect their loyalty towards organisation.
Organisational culture adopted by Starbucks:
According to the above analysis it has been identified that Starbucks is a leading
organisation which is offering different type of services to its customers. This company is
conducting their business operations on a large scale with number of employees thus, it is
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