Assignment about EWOM in the Hospitality Industries

EWOM in the
Hospitality Industries

The Team
Mohamad Issa
1006234
MARNAN AL NAJAR
1036950
Fatema Mohammed
1073300
Akram Younis
1024392
Owais Al Dayeh
1075015

Agenda Brief understanding of word of mouth and Hospitality survey
details.
Introduction01
Background and Impacts of Electronic word of mouth.
Theoretical Background02
Representation of Hospitality survey results.
Data Table03
Report Conclusion
Conclusion05
Achieved results are evaluated.
Discussion of Results04

Introduction

11
Timeline Style
Word of
mouth is a
strategy used
in marketing.
It has proved
to be
successful for
most of the
organizations.
Word of
mouth
is a reflection
of customers’
experience.
In the social
media addicted
world, nearly
62 percent of
consumers
consult the
online review &
information
prior to any
purchase or
service.
4.3.2.
Word of
mouth
requires
people's
interest to get
involved in
talking about
it.

Hospitality Survey Details
Selection of Hotels Data Collection
& survey
Data
analysis
Result
Evaluation
4.
Results are evaluated
using p-value and
statistical significance
1.
The top hotels of UAE
are investigated.
 Numerical data is collected from the local hotels (5-star or more) to assess eWoM indicators in the hospitality industry of
UAE.
 The five hotels considered hotels are:
 Intercontinental Abu Dhabi
 Fairmont Bab Al Bahr
 Khalidya Palace Rahyann by Rotana
 Anantara Mangroves
 The St. Regis Abu Dhabi
2.
Data collection from
local hotels and the
survey sample size is
50 individuals.
Determining
Conclusion
3.
Data analysis is
performed using
correlation, regression
and ANNOVA methods.
5.
Concluding the results
of the survey.