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Examining Research

   

Added on  2023-01-23

14 Pages857 Words81 Views
Examining Research
Examining Research_1
Cover Content
Introduction
Aim and objectives
Literature Review
Research Methodology
References
Examining Research_2
Introduction
Social media is digital tool which help an organisation in conducting their
marketing activity. With the assistance of social media marketing an
organisation gain customer loyalty which result in generating more
revenue. There are several social media tool which company can use such
as Facebook, Twitter, LinkedIn and so on for promoting their products.
Examining Research_3
Aims and Objective
Aim of research: “To analyse the impact of social media marketing on
Brand Loyalty.” A case study on Zara
Objectives of research:
To understand the concept of social media marketing and brand loyalty.
To determine the benefits of developing and maintaining brand loyalty
for Zara.
To identify the influence of social media marketing on brand loyalty.
Examining Research_4

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