Examining Research

This research explores the difference between various social media platforms in terms of intensity, use on a daily basis, and motivation. It analyzes uses and gratifications (U&G) and finds that students spend most of their time on Instagram, followed by Snapchat and Facebook.

Examining Research

Introduction
• This research explores difference between various social media
platforms in terms of intensity, use on daily basis and motivation.
• It has been conducted to analyse uses and gratifications (U&G).
• It is found that students spend most of their time on Instagram
followed by snapchat and Facebook.

SOCIAL NETWORKING SITES (SNS)
SNS is the sub domain of social media. It has created a
platform where user identifies content provided by system
and others.
– SNS has helped in maintaining the relationship both
personally and professionally.
– It has been found that nearly two third adults of age 18-29
uses one or more SNS.

Cont..
• Also, user psychological difference and media motivations are used
that helps in understanding how and why people use media.
• It has been observed that people use media just to spend time.
• People interact with other that reflects in positive behaviour. This
helps them to fulfil their need.
• It was identified that old age people sue social media for social
bonding.

Findings :
• The findings of research state that network size has no influence on
intensity of using SNS.
• People spent more time on Instagram and snapchat than Facebook
and twitter.
• It was identified that two highest motivations are entertainment and
convenience.
• There has been high increase in number of friends on SNS.

Cont..
• Also, the intensity to use SNS was the motivation for entertainment.
• Each SNS have their own intensity to drive.
• It depends on what role they play in motivation.
• It suggests that among four platforms, snapchat has attracted large
number of users.
• This is because it has emphasised on friends rather than audience.

Cont..
• The motivators are shown below :-
By above graph it can be stated that several motivators decide the
intensity of user and media. They depend on gratification (U&G)
and relationship with people.

REFERENCES:
Books and journals:
• Haustein, S., Costas, R. and Larivière, V., 2015. Characterizing social
media metrics of scholarly papers: The effect of document properties and
collaboration patterns. PloS one, 10(3), p.e0120495.
• Weltevrede, E., Helmond, A. and Gerlitz, C., 2014. The politics of real-
time: A device perspective on social media platforms and search engines.
Theory, Culture & Society, 31(6), pp.125-150
• Alhabash, S. and Ma, M., 2017. A tale of four platforms: Motivations and
uses of Facebook, Twitter, Instagram, and Snapchat among college
students?. Social Media+ Society, 3(1), p.2056305117691544.

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