Sales Planning and Operations : Report

Added on - 06 Jan 2020

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SALES PLANNING AND OPERATIONS
TABLE OF CONTENTSMerit One.........................................................................................................................................1Distinction One................................................................................................................................2Merit Two........................................................................................................................................2Merit Three......................................................................................................................................3Distinction Two...............................................................................................................................4Distinction Three.............................................................................................................................5References........................................................................................................................................6
MERIT ONELooking the present era, internet and online media is one of the most effective salesmanagement function. Especially social networking sites such as Facebook, Twitter, andInstagram etc. are used effectively to promote the products and services of the firm (Blythe.2009). Herein, Michel’s Manicure & Pedicure Salon can use these social media tools to promoteits offering. There are large number of people that are associated with these networking siteswhich will help cited firm to target large number of audience within incurring higher cost ofmarketing.In this, owners of the Michel’s Manicure & Pedicure Salon has to make sure that they userelevant hashtags on different networking sites so as to make services visible to the audience.Further, management can also develops brand by constantly using hashtags to promote differentcontests, new products etc. However, with site like Facebook, saloon can take advantage oftargeting options. Along with this, highlight with the help of posting real products and usersreview that available products can solve various problems related to hair and other services(Roesler, 2013). There are customers that consider price as the major concern show them withthe help of social media that Michel’s Manicure & Pedicure Salon is offering different servicesat affordable prices.Benefits of social media:It helps in increasing the brand awareness of the Michel’s Manicure & Pedicure Salonquickly as compared to face to face selling.Social media provide platform to sell smartly rather than selling harder.It provide another benefit of easily handling the customer’s feedback. With the help ofemail and telephone number shared on the social media customer are free to share theirviews and complaints which indeed assist company in improving their performance(Hendricks, 2013).Limitations of social media:Michel’s Manicure & Pedicure Salon has to indulge cost of resource in managing itssocial media presence, responding to the feedbacks and posting new and creativecontents.1
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