Examples of Strategic Sports Marketing Report

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1. The NFL draft is considered one of the best examples of strategic sports marketing.
Great marketing ideas or principles behind the NFL draft must be learned. Please
discuss the ideas briefly.
Fans across the United States watched the draft of the National Football League almost a
month ago in the ESPN. The Draft is a three-day series that usually spans hundreds of million
dollars and millions of Americans ' emotional and mental health. No matter how fun it is to
be viewed, the selection of the NFL is much more than new players being welcomed into the
game. Marketers also have a variety of instructions.
Redirecting the discussion.
The NFL is very happy that they can take charge of their off-season national sports dialogue.
It is an impressive feat, especially since the Draft draws more than just regular franchise
supporters. It shows America's strong position in professional football and the successful
NFL marketing campaign. The marketer needs to refocus the conversation of their public
around the company. The community must be concentrated on making activities and product
launches successful. Many OEMs in the construction industry are launching their products at
events, including CONEXPO-Con / Agg, at industry events.
Don’t go in indiscriminate
Talent assessors, ESPN comments and fans from all over the country produce mock drafts
every year to try to make the most beneficial matches between the player and the franchise.
Of course, it turns out that everybody was mainly wrong when the draft day comes. Drafting
is of grave concern for general managers, scouts, and coaches. We could very quickly lose
their jobs should we make the wrong choices. We also check at all the athlete data to ensure
we make the right choices. They review the script, incorporate intelligence tests and other
measures to ensure that they pick the right people for the job.

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Associate with other hallmarks.
The NFL and ESPN collaborated more than 30 years ago to broadcast the Combine, at the
time a crazy idea. Fast forward and this is one of the largest sports events to bring millions of
sports enthusiasts together in a three-day event (Hums & MacLean, 2017). In contrast to
broadcasting the event live, these content and imagery to promote and display the party over
and over the limited hours of the day. Also, they partner with famous companies such as
Budweiser and Verizon with signs, posters and even mobile apps to advertise the event.
2. List and briefly discuss the rules/ policies which the NFL employs to make all NFL
franchises equally viable and competitive.
The NFL draft or the Player Selection Session is an annual event that is the most popular
team selection method in the League. In the drawing order, each team has a different position
from the previous year, which means that the last team is the first place. The team can either
select a player or switch to a team for other drafts, a player, a player and any combination of
those positions. The round is finished if every player has chosen or traded their position in the
draft. The first draft took place each year since 1936. Many facets of the draft have been
updated since its creation, such as the location of the squad and the number of rounds in the
selection, but the basic method remains unaltered (Sawyer, Bodey & Judge, 2008). The draft
is currently made up of seven rounds. It was initially rational to establish the draft because
the worst team should theoretically choose the best player possible to increase the relative
balance of the game. Players were selected based on hearsay, print media and other basic
evidence of ability during the early years of the drafting process. In the 1940s, certain
franchisees started using scouts in full time. The success of the teams eventually led to scouts
being hired by the other companies.

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3. The professional sports industry has enjoyed prolific growth over the past decades.
Please identify and discuss briefly the major factors that have escalated the value of
franchises, player salaries, broadcast rights fee, and the cost of attending sporting
events.
The cost of professional sports media rights, salaries, and luxury suites is immense.
The economic value of the clubs has increased as a result of growing professional sport
profits, which will continue to grow at uncertain levels. The study examined the economic
value of the rights to media, luxury suites and club seats in professional football, baseball,
basketball and hockey franchises in North American countries. To describe the importance of
professional sports teams and their symbiotic partnerships, indirect information from
corporate offices and networks have been used. Sports franchises are based on their profits,
unlike the industrial and financial industries that typically value money and assets. This is
attributed to two factors. First, in the long term, each league has approximately the same
operating expenses for each team. Secondly, revenues measure the quality of a team site most
closely and also track athletic performance, ultimately two of the most important components
of team assessment(Auweele, Cook & Parry, 2015). Over the past decade, the value of
professional sporting teams has increased and is expected to increase in the next few years to
unpredictable levels. The cause of this increase is the league's revenues, which include gate
receipts, city fees, luxury boxes, club seats, concessions, publicity and membership charges.
4. To make happen the Olympic Games, what entities are involved and how they work
together to stage the world greatest mega-sporting event?
Major activities, such as the Olympic Games and the "Uefa" World Cup, have a major
impact on the world. FIFA is one instance. Every two to four years, fellow countrymen meet
to watch the teams of their country compete worldwide. Some supporters will even travel

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around the world to support their squad. Because of its prestige as a host country, many
people are trying to hold one or more of these events; some even want to get the games back
once they have hosted (Hoye, 2013). Nevertheless, the potential advantages of organizing a
mega-event contribute to a great deal of stress and motivation to play better and bigger games
each time.
The desire to stage a more spectacular mega activity than the previous host nation in recent
years has contributed to the cost of hosting such sporting events. In the Journal of Economic
Perspectives, a report estimates that, at the higher end, the summer games in Beijing cost
China more than $45 billion and the winter games in 2014 in Sochi cost Russia more than
$51 billion.2 However, at the lower end, the summer games in London and Rio de Janeiro
2016 cost Russia just over $11 billion, both countries.
5. Identify and discuss briefly at least 5 decision criteria in term of selecting the host city
for the Olympic Games.
Olympic Games are the first opportunity for a community to spread its reputation
around the globe. In terms of several criteria, the IOC chooses the host city, including the
city's capacity to use the Olympics for its people and future generations. The Host City
Agreement ensures that all parties understand and accept certain duties, which guarantee an
effective Olympic Games. It also ensures that the host city and the Olympic community have
a positive legacy. Host City's operational criteria are an important part of the host city
agreement, setting out several core elements for the campaign, supplying the competitors and
all stakeholders with Olympic standards of excellence and allowing potential host
communities to tailor their games ideas for their sport, economic and social needs(O’Boyle,
2017).

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The Host City Contract ("HCC") consists of the following agreements and
obligations, all of them completely binding on the Parties and which shall extend in the same
precedent order in the case of any dispute or disadvantage: The following:
a. The Host City Agreement 2024-Principles (HCC Concepts) including all appendages of the
same.
b. Operating conditions of the HCC Including all its annexes.
c. Project for Games Development (HCC Principles defined)
d. Commitments on the nomination (as laid out in the criteria of the HCC)
e. The Constitution of the Olympics.

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References
Auweele, Y. V., Cook, E., & Parry, J. (Eds.). (2015). Ethics and governance in sport: The
future of sport imagined (Vol. 54). Routledge.
Hums, M. A., & MacLean, J. C. (2017). Governance and policy in sport organizations.
Routledge.
Hoye, R. (2013). Sport governance. In Routledge Handbook of Sport Policy (pp. 357-366).
Routledge.
O’Boyle, I. (2017). Sport governance. Understanding Sport Management: International
perspectives, 145.
Sawyer, T. H., Bodey, K. J., & Judge, L. (2008). Sport governance and policy
development. Urbana, IL: Sagamore Publishing.