Executing Advertising Campaign for TWOSHOT Media and Tweedle Deedle

Running head: EXECUTING ADVERTISING CAMPAIGN
Executing Advertising Campaign
(TWOSHOT Media, Tweedle Deedle)
Name of the student:
Name of the university:
Author Note

1EXECUTING ADVERTISING CAMPAIGN
Table of Contents
Project Title: “Executing Advertising Campaign at TWOSHOT Media”.............................................2
Project Description:...............................................................................................................................2
Background to this agreement:..............................................................................................................3
Contract terms and conditions:..........................................................................................................4
Client responsibilities:.......................................................................................................................6
Payment module:...................................................................................................................................8
Payment of payouts, fees, and proper set-offs:..................................................................................9
Loading and insurances:......................................................................................................................10
Understanding the process of loading:............................................................................................10
Discussion on insurances:................................................................................................................10
References:..........................................................................................................................................12

2EXECUTING ADVERTISING CAMPAIGN
Creating a media contract for Tweedle Deedle Group
Project Title: “Executing Advertising Campaign at TWOSHOT Media”
Project Description:
The present age has comprised of various types of conventional and non-conventional
marketing to promote services and products. Current marketing campaigns are an admixture of
multiple media to communicate with a single message of companies. For executing marketing
campaigns inappropriate way, a steady hand, constant evaluation and careful planning are needed for
existing and potential marketing techniques. This is to analyze what has worked and what has not.
This media contract is made to understand the ways to execute advertising campaigns for
TWOSHOT Media (Lu et al. 2016).
The research is made to negotiate media contract to produce an effective marketing video for
Tweedle Deedle Group. The objective of the video to attract investors of the group having specific
consideration paid to new developments is hospitality and property undertaken by the group. Here, at
first, different representatives of Tweedle Deedle Dum Group and various TWOSHOT media ate
analyzed regarding developing of the marketing video. This is to be used by the Group for
promotion in-house only.
The Tweedle group has been bundling a complete digital experience with various
applications. This includes a touchscreen, online in an intelligent way and user guide and service to
clients with different contextual awareness. They have been making the data of the owner an
important part of their daily life. Tweedle group can be creating an effective understanding. They
have been standing atop huge storehouse of technical data, that is compiled in due decades of service

3EXECUTING ADVERTISING CAMPAIGN
to serve clients and customers. This company has assimilated a daredevil spirit with a smart
foresight. Lastly, it can be said that their clients have been able to create excellent products.
Moreover, they have made their clients love their products.
Background to this agreement:
Their account manager and a team have met the clients to determine the issues that are
required to be resolved. Tweedle group’s account manager has been writing a creative brief from
their issue. This has been involved in competitive analysis, the assistance of planner and research
and creative director (Kerr et al. 2015). Thus, eventually, there have signed off from their clients.
The media contract has briefed the creative team and included budget, timeline, suggested media and
various factors. Their creative team has worked on the project on multiple days and must bring the
initial round of concepts to creative directors. In the media contract, the creative directors would be
culminating the thoughts that must not work and direct the team for exploring good ideas. Further,
the media contract would be helpful to continue to work on ideas that should be bringing the
production department as needed, account managers and additional managers of Tweedle to assure
that the task is on track (Miller 2016). As there are printed pieces, or any shoot is required this is
when the department of production must start to estimate. As the final idea is approved in the media
contract, the creative team should be presenting them to the customers. Further the customers. As the
client moves away and analyzes the concepts before providing feedback to Tweedle, this results in
various ideas of reworking or green light to move into executing the plans. In this situation and
timeline and budget also gets approved (Moriarty et al. 2014). Moreover, this media contract must
mention how the creative team should be working closely with account teams, production, media
buying and creative directors and create advertising in whatever form it might be taking.