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Whole Foods Market Business Strategy Analysis

   

Added on  2019-09-30

1 Pages281 Words146 Views
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Executive summaryWhole Foods Market is a high-end natural and organic food retailer which operates in the United States,Canada, and the United Kingdom. Whole Foods Market was founded in 1980 by John Mackey, Renee Hardy, Craig Weller, and Mark Skiles, in Austin, Texas, following a merger of two small natural foods stores: Safer Way Natural Foods, and Clarksville Natural Grocery (Wholefoodsmarket.com, n.d., n.p.).The growth rate of organic food has been icresing since past five years. Shoppers are becoming 3 increasingly conscious about their health and the environmental impact of food (ibid.). The recent turn of events raises several interesting questions, namely, why has Whole Foods experienced such a dramatic decline in fortunes, and what does this takeover mean for the future of the company and the industry? he relationship between these two elements will also be explored, in regard to the extent that the marketing strategy affects financial performance. Additionally, an industry report will be created to study the external factors which have a considerable influence on Whole Foods’ operations including competitors, retail trends, and demographic changes.An additional chapter will be dedicated to the recent acquisition of Whole Foods by Amazon, outlining the motivations behind the move, the future prospects of the firm, as well as the potential consequences.The business strategy is We have analyzed the business strategy on Whole Food Market and we found that the company’s strength is its business strategy along with its association with Amazon.
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