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The coronavirus pandemic in Australia's hospitality sector

   

Added on  2021-02-11

9 Pages2174 Words362 Views
Executive SummaryThe general hospitality sectors of Australia display a decrease in terms of revenue growth generation due to the coronavirus pandemic during the year 2019-2020. In the future, the industry has tremendous potential and depends on natural resources so that past glory can be withheld. Australia's government is heavily active in loads of FDI and tour packages to improve visitor satisfaction. In order to preserve economic balance, the development of the hospitality and tourism sectors has been redeveloped.The Australian government and private firms emphasize the attractions of the consumer and thereby improve the financial ratios.

Critical Analysis of current strategic and leadership risksin hospitality and Tourism IndustryThe Economy of SharingAirbnb tourism consolidation was about 51 per-cent in 2020, according to a study by Morgan Stanley, and is projected to rise to 65 per-cent in 2021.More worrying for the future of the industry is the success of Airbnb among college students and youngsters.Experienced Staff ShortageIn 2016, the leisure and hospitality sector employed more than 15,000 people, according to the Bureau of Labour, and that figure is expected to jump to almost 17,000 by 2026. To keep their employees satisfied and motivated to provide the quality of service customers want, travel and hospitality companies must recognize and fix wage and worker satisfaction problems 8.Perception of Risk by CustomerWhat's been challenging for the hospitality industry is that it is hard to forecast and problematic to insure against associated losses, especially for businesses that experience business interruption losses without destruction of property.Critical evaluationWhat are the strengths/weaknesses of Australian Tourism industry?Strengths Important cultural sites, UNESCO World Heritage Site, suggests strong potential for cultural tourismStrong cultural attractions in Aleppo hinterland, potential as hub andexcursion tourismLarge export sector suggests high potential for business and convention tourismConservative family value orientation suggests potential for family tourism Low hotel prices, relative to Damascus, despite high occupancy ratesWeaknesses Limited airport size, efficiency and versatility of flight destinations

Small space for hotels as a result of logistical obstaclesExtreme hotel limitations at level 3rd Class and belowLack of commercialization and promotionAbsence of web presencePoor presence at worldwide tourism fairsLimited capacity for human capital (language, hospitality services) and limited capacity for preparation.Limited local tourism acceptanceLack of handicraft product branding5. What problems are faced by the industry to restart tourism and hospitality after covid19?Due to the ensuing travel restrictions and slump in demand among tourists, the COVID-19 pandemic has an enormous impact on the tourism industry. The spread of coronavirus has significantly affected the tourism industry, as many countries have imposed travel restrictions in an effort to curb its spread 6. Tourism bodies have suggested that, as of 11 February 2020, the overall economic cost to the industry will be A$4.5 billion. It is expected that casino earnings will decline11. At least two Australian sites, Cairns and the Gold Coast, have already recorded more than $600 million in missed earnings 7.Critical Appraisal of the key sustainability indicatorsThe following is a crucial review of key sustainability metrics used by the tourism and hospitality industries in Australia to ensure that the pre-COVID problems are not replicated.The Appropriate Shift LimitsIdentify primary destination indicators that identify the emerging challenges so that they can be resolved. The rise in unauthorized visitor accommodation and the change in housing stock use, the change in retail supply, the increase in local housing prices, litter, trampling, crowding. Select the locally relevant issues and problems.4Tourist TaxationThe taxes on tourism are contentious. They are generally too small to deter visitors, but they allow local authorities to raise money to fund tourism management, repair lawn damage and pay for litter removal.Temporary Residents

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