Management SWOT Analysis 2022

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

1MANAGEMENT
Executive Summary
In the current scenario, there are different competitors available in the market for the various
products and services which are being sold in the market. In the respective case, Bounty Bags
have different competitors such as Emma’s Diary which are playing a tough role in making
Bounty Bags ineffective. As such, the marketing mixes as well as the SWOT analysis have been
conducted for understanding the progress of the organization in comparison to the others. From
the analysis of the 4Ps, it is seen that respective organization is playing a vital role, however,
there should be inclusion of proper website implementation that will be capable of improving
their position.

2MANAGEMENT
Table of Contents
Overview of Bounty........................................................................................................................3
Analysis of Current Situation of Market.........................................................................................4
SWOT Summary.........................................................................................................................4
Analysis of Market......................................................................................................................5
Profiles and Segment...................................................................................................................5
Target Segments..........................................................................................................................6
Positioning along with Value Proposition...................................................................................6
SMART Objectives for the Segments.........................................................................................8
Marketing Related Strategy.............................................................................................................8
Product Aspects...........................................................................................................................9
Price Aspects...............................................................................................................................9
Place Aspects.............................................................................................................................10
Promotional Aspects..................................................................................................................11
Implementation..............................................................................................................................12
Implementation Related Planning..............................................................................................12
Mechanisms for Control............................................................................................................12
Conclusions and Recommendations..............................................................................................13
References......................................................................................................................................15

3MANAGEMENT