London's Destination Management Strategy as a Tourism Destination

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Added on 2021/10/01

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Executive Summary 1 Key Stakeholders 3 Tourism Organizations 5 Government Agencies 5 Local Community 6 Marketing Mix 6 Product 6 Price 7 Place 9 Promotion 9 Destinations Branding 10 Market Segmentation 10 Geographic 10 Demographic 11 Psychographic 11 Behavioral 12 Challenges faced by London as a destination 13 Recommendations 15 Improvement of repetitive visitors’ services 16 Preparations for recovering Covid-19 16 Providing tourists with better accessibility. London is the largest tourism destination for many years and is now ranked 3rd behind Bangkok and Paris with an increase of 19.09

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London's Destination Management Strategy as a Tourism Destination

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