Ask a question from expert

Ask now

Toronto Stock Exchange Assignment PDF

23 Pages6591 Words87 Views
   

Added on  2021-07-28

Toronto Stock Exchange Assignment PDF

   Added on 2021-07-28

BookmarkShareRelated Documents
Executive SummaryWe the student of FBMG have done this assignment on PotashCorp. We have discussed about
the Potash Corporation history, vision statement, mission statement then we discuss about
marketing mix, we prove that this company is certified, we have stated about issues, we have
included the logo, product picture, related picture, table and references.
1
Toronto Stock Exchange Assignment PDF_1
PotashCorp is the world's largest crop nutrient company and plays an integral role in global food
production. The company produces the three essential nutrients required to help farmers grow
healthier, more abundant crops. With global population rising and diets improving in developing
countries, these nutrients offer a responsible and practical solution to meeting the long-term
demand for food. PotashCorp is the largest producer, by capacity, of potash and one of the
largest producers of nitrogen and phosphate. While agriculture is its primary market, the
company also produces products for animal nutrition and industrial uses. Common shares of
Potash Corporation of Saskatchewan Inc. are listed on the Toronto Stock Exchange and the New
York Stock Exchange the Company was the world's largest potash producer and the third largest
producer of nitrogen and phosphate, three primary crop nutrients used to produce fertilizer.
2
Toronto Stock Exchange Assignment PDF_2
Founder and History
The company was created by the government of Saskatchewan in 1975. In 1989 it became a
publicly traded company as the government of Saskatchewan sold off some of its shares, selling
the remaining shares in 1990.
The Saskatchewan potash industry began in the 1950s and 1960s. The government saw it as a
promising new field and granted large subsidies to the new projects, mainly by American
companies. However, this led to overproduction and when a global potash glut began in the late
1960s the industry almost collapsed. The Liberal government of the province introduced an
emergency plan setting up quotas and a price floor in 1969. This plan was popular among the
companies, which could now charge monopoly prices. The NDP government that was elected in
1971 in Saskatchewan was dissatisfied with this plan as the huge profits went to the companies
rather than the government, and it wasn't sustainable in the long term. In 1974 the government
passed a new potash regulation scheme that included a reserve tax. This plan was resisted by the
potash producers, and its constitutionality was challenged. Thus in 1975 the provincial
government established the Potash Corporation of Saskatchewan as a government crown
corporation.
In November 1975 the province announced its intention to take part of the potash industry into
public ownership. The government offered to negotiate with the producers, and many of them
agreed to sell to the government. Over the next several years PCS bought mines around
Saskatchewan, and eventually came to control 40% of domestic production. Public ownership
drew the ire of the United States government, which criticized the provincial government for
buying Americans' assets and creating a monopoly. In the 1980s the Commerce Department
accused the corporation of dumping and imposed massive duties on all potash imports to the
United States.
In the early 1980s the company struggled and lost money for several years accumulating an $800
million debt. In 1989 the Conservative government decided to privatize it by selling the company
to private investors. During the 1990s PotashCorp expanded by buying up a number of American
potash companies including Potash Company of America, Florida Favorite Fertilizer, Texas gulf,
and Arcadian Corporation. Today it owns assets across Canada, the United States, and also in
Brazil and the Middle East. By March 2008, due to rising potash prices it had become one of the
most valuable companies in Canada by market capitalization, valued at almost C$63 billion.
In August 2010, PotashCorp became the subject of a hostile takeover bid by BHP Billiton. The
bid was ultimately rejected by the federal government under the Investment Canada Act, as it
does not provide a net benefit to the country. BHP withdrew its bid soon thereafter. In October
2013, PotashCorp reported that it had sustained a 43% drop in third quarter profit year-over-year.
The company cited Uralkali's decision to break apart its joint venture with Belaruskali, and the
impending threat of lower potash prices that would result, as having hampered its profits. In
December 2013, the company announced that it would lay off 1,045 employees.
3
Toronto Stock Exchange Assignment PDF_3
Slogan of PotashCorp
As the world’s largest provider of crop inputs and services, Nutrient plays a critical role in
Feeding the Future by helping growers to increase food production in a sustainable manner.
We'll keep innovating, because it’s essential for achieving shared success with our customers,
investors and other stakeholders that rely on the long-term success of our business.
Organization in Canada that approved PotashCorp as organic
The Organic Materials Review Institute (OMRI) is an international nonprofit organization that
determines which input products are allowed for use in organic production and processing.
OMRI Listed® products are allowed for use in certified organic operations under the USDA
National Organic Program. The OMRI Canada program also lists products for use under the
Canadian Organic Standards. OMRI's funding comes from a variety of sources, including sales
of publications, grants, donations, and subscriptions. Mainly, however, the organization
generates income through fees collected for the review of products intended for use in organic
production or processing.
OMRI supports organic integrity by developing clear information and guidance about materials,
so that producers know which products are appropriate for organic operations. OMRI is a 501(c)
(3) nonprofit organization that provides an independent review of products, such as fertilizers,
pest controls, livestock health care products, and numerous other inputs that are intended for use
in certified organic production and processing. When companies apply, OMRI reviews their
products against the organic standards. Acceptable products are OMRI Listed® and appear on
the OMRI Products List© or OMRI Canada Products List©. OMRI also provides technical
support and training for professionals in the organic industry.
A professional staff runs the organization's various programs and administration out of the
Eugene, Oregon office. The OMRI staff is governed by a Board of Directors, which is broadly
representative of the organic industry. Board members represent certifiers, farmers, input
suppliers, processors, handlers, consumer organizations, and animal welfare and environmental
groups. The OMRI Advisory Council is composed of independent, professional experts from
industry, academia, and public interest groups in the organic community. The Advisory Council
makes policies and standards recommendations to the Board of Directors. OMRI Review Panels
make the final decision as to whether a product should be OMRI Listed. Four external Review
Panels make decisions for Crops, Livestock, Processing and Handling, and for all products
reviewed under Canada Organic Regime (COR) standards. OMRI also maintains an internal
Review Panel made up of qualified staff.
4
Toronto Stock Exchange Assignment PDF_4
Objective of PotashCorp
Our Mission
Since forming in 2004, Mosaic has grown to be a global leader in phosphates and potash crop
nutrition. We are proud to be a competitive low-cost producer with strong customer
relationships, and the financial strength to invest in growth and innovation. And we’ve led the
industry in developing high-quality premium products that help growers succeed. None of
Mosaic’s success would be possible without our greatest asset—our people.
Each employee at Mosaic adheres to the same companywide principles and priorities, and
contributes to our company strategy: to win in our core businesses of phosphates, potash and
international distribution, and to grow in new ways.
Our vision
We are responsible, innovative, collaborative and driven.
We are accountable for the safety and wellbeing of our colleagues and our company. We act with
integrity and conviction. We are careful stewards of natural resources. We foster innovation and
encourage ideas that make us better. We collaborate across departments and geographies to
accelerate our performance. We strive to achieve excellence knowing that we can always
improve.
Together, we are driven to succeed.
Our value
1. Develop, engage and empower our people- Work together to build a culture based on our
guiding principles, where people are proud to work and grow.
2. Grow and strengthen our business- Maximize efficiency, accelerate growth, and deliver
exceptional products and services for our customers – safely and sustainably.
3. Create value for our stakeholders- Be transparent, operate responsibly, build trusted
relationships and help our stakeholders thrive.
5
Toronto Stock Exchange Assignment PDF_5
Market positioning of PotashCorp
PotashCorp is one of the best raw material producer industry for the potash and urea based
industry. The products of this company is classed in to three sectors
1. As a raw material for various industry
2. For farmer
3. For export purpose
For export and raw material are expensive. This product can only be purchased by government
farm and private limited company. (Industrial products)
The products that are produce for farmer are cheap and only sold for local agriculture purpose.
(shoppy product)
Market Segmentation
Type of
segmentationSegmentation criteriaPepsiCo target segment
Geographic Region Domestic and international
Density Urban/rural
country North America, Europe, Asia pacific,
LAMEA
Demographic Industry Agriculture, public sector, health care,
manufacturer, energy and utilities.
User Type Large enterprises, small and medium
enterprises
Production process organic Chemical, fertilizer
Mode of application Soil, foliar, fertigation
By crop type Oil seed and pulses, fruits and vegetable, grains and cereals, plantation
and cash crops
6
Toronto Stock Exchange Assignment PDF_6

End of preview

Want to access all the pages? Upload your documents or become a member.