Applying Informatics to Address Challenges Faced by Samsung Electronics

Executive Summary
The age we live in is defined by informatics. Informatics has become a part of our experience. In
the following pages the classical themes of informatics are applied on Samsung Electronics.
Samsung has its operations spread over 73 countries and 217 offices. As such the amount of data
that it generates is tremendous. It also has to analyze the market trends and the expectations of
customers and deliver to the same. For achieving all these informatics can play a vital role. As
shown by the application of the classical themes of informatics, all the problems faced by the
company can be solved through the same. Informatics can also provide the company an edge
over its competitors and help it to retain the market leadership position.

Contents
Executive Summary.........................................................................................................................1
List of Abbreviations.......................................................................................................................3
Introduction......................................................................................................................................4
Samsung...........................................................................................................................................4
Problem identification.....................................................................................................................4
Applying the classic themes of Informatics.....................................................................................5
Knowing and Naming..................................................................................................................5
Communication and Language....................................................................................................6
Representation and Discovery.....................................................................................................7
Remembering and Recording......................................................................................................7
Systematization and Construction...............................................................................................8
Conclusion.......................................................................................................................................8
Reference.........................................................................................................................................9

List of Abbreviations
ERP- Enterprise Resource Planning
IM- IT and Mobile communication division of Samsung Electronics
DS- Device Solutions division of Samsung Electronics
CE- Consumer Electronics division of Samsung Electronics
R&D- Research and Development