EXECUTIVE SUMMARY.

Running Head: EXECUTIVE SUMMARY
EXECUTIVE SUMMARY

EXECUTIVE SUMMARY 2
Executive summary
The main aim of this study is to evaluate the role of research methodology in collecting
suitable method and examine data for effectively complete the study. This study is effective
to comprehend factors like economic, social, and environmental components that could
positively impact on the company. It could also support to develop the financial value and
sustain profitability to achieve higher revenue and lower cost. Moreover, this report evaluates
the market value and branding of ethical goods is essential to convince investors to continue
investing. It is addressed that the objective of the study is essential for evaluating the research
issue and reach the reliable conclusion (Ryen, Anne, 2016).
Moreover, there are two factors that are considered to make the research hypothesis like
independent and dependent factors. The hypothesis is used to evaluate the relationship
between dependent and independent factors. This report found that the mixed research tool is
the procedure wherein the research scholar could consider different tools like quantitative and
qualitative method. It is also addressed that quantitative tool could be imperative in getting a
favourable result in the context of current matter. Quantitative data is collected by
considering two methods like survey through questionnaire and closed-ended method. It will
be effective in obtaining the feasible result about the research issue. It is also addressed that
this data is collected by considering the statistical method (Archibald, Mandy 2016).
Apart from this, it is examined that qualitative data method is effective in getting the
statistical information about the research matter. There are four methods that are considered
by the researcher to get conceptual and theoretical data about the research matter. The
research tools are exploratory sequential method, explanatory, concurrent nested that are
effective in conducting the research and reach ta the reliable conclusion. The mixed research
method of research is effective getting the advantages of both qualitative and quantitative

EXECUTIVE SUMMARY 3
method. In addition, it is examined the quantitative method is effective in getting reliable
information about research matter (McCusker, Kevin, Sau Gunaydin, 2015).
The research design is used to evaluate the result of study in deeply manner. This design is
effective to get depth data about the research matter. Moreover, the research design is
imperative in obtaining unexpected research result. This study is practised to get the
conceptual and numerical data about the research issue. In addition, it is examined that
explanatory design could require a huge amount of time as well as cost to get the reliable
data. In addition, it is examined that the research methodology could be effective in making
research tools could be imperative in getting the reliable information toward the specified
research (Ryen, Anne, 2016).
It is effective for individual to have valuable data gathering procedure and data analysis
structure. The research summarizes most suitable research procedure that is mixed tool of
study, which has been practised. Moreover, this report summarizes that simple random
sampling procedure permits to collect the data about research issue. In addition, it can be
summarized that this study could evaluate application of interview method could be
imperative in obtaining the statistical data about the research issue (McCusker, Kevin, Sau
Gunaydin, 2015).
Moreover, it can be summarized that the qualitative data analysis and quantitative data
analysis is practised to examine the conceptual and statistical information about the research
issue. This study confronted from the research limitation about the methods that is planned.
Moreover, time becomes an issue for the study of research (Creswell, et al., 2018). It is not
accountable for the investigator to complete the study in less time and cost. Moreover, the
primary issue faced by the investigator to imply the tool of data gathering as well as selecting
suitable sample size (Ali, Zulfiqar and BalaBhaskar 2016). The sample size of the study is
lower due to lack of involvement of research candidates towards the research matter. It can

EXECUTIVE SUMMARY 4
also be recommended that researcher should use effective research method to conduct this
study effectively. The organization need to improve their understanding about the consumer
buying behaviour and ethical acts due to improving consumer behaviour. Organization
should also need to imply consumer buying behaviour strategies for increasing the growth of
firm. It can also be concluded that the research has used the mixed research design method to
meet the objectives of the research matter (Acharjya, et al., 2016). It can also be summarized
that ethical consumerism could be effective in improving the business environment.

EXECUTIVE SUMMARY 5
References
Acharjya, Debi Prasanna, and Kauser Ahmed. 2016. "A survey on big data analytics:
challenges, open research issues, and tools." International Journal of Advanced Computer
Science and Applications 7(2): 511-518. doi: 10.14569/IJACSA.2016.070267
Ali, Zulfiqar, and S. BalaBhaskar. 2016. "Basic statistical tools in research and data
analysis." Indian journal of anaesthesia 60(9): 662. doi: 10.4103/0019-5049.190623
Archibald, Mandy M. 2016. "Investigator triangulation: A collaborative strategy with
potential for mixed methods research." Journal of Mixed Methods Research 10(3): 228-250.
doi: 10.1177/1558689815570092
Creswell, John W. and Vicki L. Plano Clark. 2018. Designing and Conducting Mixed
Methods Research. 3rd arg. London: Sage Publications Ltd.
McCusker, Kevin, and Sau Gunaydin. 2015. "Research using qualitative, quantitative or
mixed methods and choice based on the research." Perfusion 30(7): 537-
542.doi:10.1177/0267659114559116
Ryen, Anne. 2016. Research ethics and qualitative research. Qualitative research.
Vaismoradi, Mojtaba, Jacqueline Jones, Hannele Turunen, and Sherrill Snelgrove. 2016.
"Theme development in qualitative content analysis and thematic analysis.” Journal of
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