COVID-19 has rattled the global beauty sector

Executive Summary 1.1 Market Analysis The COVID-19 outbreak has rattled the global beauty industry (which includes skin care, makeup, hair care, perfumes, and personal care). Estée Lauder, like other beauty tech giants, has enhanced its e-commerce store's operating system and leveraged Augmented Reality (AI) and Augmented Reality (AR) technologies to make revolutionary changes. Estée Lauder, one of the world's largest cosmetics companies, is embracing emerging technologies such as artificial intelligence and augmented reality