Handball Exhibition And Conference Management

EXHIBITION AND
CONFERENCE MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
STAKEHOLDERS AND ROLE OF PROFESSIONALS..............................................................2
SPONSORSHIP EVALUATION....................................................................................................4
FINANCIAL PLANNING...............................................................................................................4
RISK ASSESSMENT .....................................................................................................................5
PUBLIC RELATIONS....................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
APPENDIX 1.................................................................................................................................11
APPENDIX 2.................................................................................................................................12

INTRODUCTION
Here, the main purpose of this report is to develop awareness regarding handball as a
sport and encourage youth and adults to participate in the exhibition. The target audience for
handball exhibition is school students, children, adults and youth etc. It is essential to provide
them proper information about the specific sport so that they can be influenced towards physical
and outdoor activities.
Organizing handball event assists in developing sportsperson at local and national level in
order to develop the brand image of handball sports in market. Here, retired professional coaches
will help in selecting talent from both school and college and provide them training improving
their skills in handball sport. Further, report describes involving different stakeholders and
professionals so that they can participate in handball event and make it successful. Here, event
organizers are also required to develop financial planning so that they can easily formulate the
budget that from where they are able to receive funds and what actual amount they require
conducting the sports program (Whitfield and et. al., 2014). Further, encouraging youth by
adopting different public relations channels such as social media websites so that they can
encourage them to participate in handball event.
Objectives:
 Specific- To promote handball sport among young and adult children and encourage
them participate in more numbers. The objective specifically states that handball sport
would like to enhance its youth engagement by promoting the event and through
improving market share. For instance, enrolling around 35% of high school students in
the handball sport.
 Measurable- To determine different methods which can be analyzed in regard to
measure the effectiveness of handball sport with other sports (Masterman, 2014). Such
objective specifically states that sport organization would like to enhance its market share
to 3%. Through stating the percentage it helps in identifying the desired goals which
needs to be attained. It can be measured that out of 100 students visiting out handball
camp, 30 of them are enrolled in sport event.
 Achievable- Promoting the handball sport by motivating school students to participate by
28% till 2020. It is essential that not only the objective should be achievable but they are
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likely to accomplish it. Here, handball organizers should be confident that they would be
achieving the stated goals.
 Realistic- Handball event can be promoted through involving different handball
professionals and select young children from the age group of 13-25 years. The objective
is related to the goals of company.
 Timely- Handball sport can be recognized as a national event within the time frame of 4
years (Center and Rosemont, 2015). It means that organizers create a time line that
defines the beginning and end of the period in which goals can be measured. It involves a
start and stop point and thus, organization can measure the change among these two.
STAKEHOLDERS AND ROLE OF PROFESSIONALS
There are varied stakeholders and professionals involved in organizing handball event. It
is essential for the event organizers to make sure that stakeholder needs to be satisfied with their
role. These are as follows-
 Players- It involves school students, children, youth and adults who are encouraged to
participate in handball event. It is essential for event organizers to encourage and
influence players to participate in large numbers so that event can be successful. Thus,
through participating in such type of sport activity, individuals can enhance their skills
and knowledge towards physical exercise. Such type of sport also helps in delivering
proper mental and physical exercise to players (Qiang, Min and Bing, 2014). It is
significant for government to expand upon the handball activity so that it assists young
people to encourage and participate in physical activity as obesity is increasing day by
day in UK. There are around 67% of men and 57% of women overweight in UK (Wang,
2015).
 Government- Both local and national government of the country has the responsibility to
prevent health diseases among community in particular school children and youth as they
are moving towards diseases such as obesity, drug addiction etc (Arnold, 2013).
Therefore, it is their duty to encourage sports activity in the society and provide funding,
relaxation in payment of taxes and also promote health. Through encouraging people to
participate in handball activity it helps in improving the sports activities and thus
individual people are relaxed from paying heavy taxes. Thus, they play potential role in
promoting handball event through exhibitions and different campaigns to motivate youth
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