Porter's Five Forces in the Fashion Industry

This assignment examines the UK fashion industry through the lens of Porter's Five Forces model. It analyzes the threat of new entrants, buyer power, supplier power, threat of substitution, and competitive rivalry within the sector. The report highlights the intense competition driven by a saturated market with similar products at lower prices, as well as the high customer choice available to buyers. It also explores the relatively low supplier power and threat of substitution in this industry.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
FASHION INDUSTRY
INTRODUCTION
Fashion industry is the most developed sector in UK. People are getting attracted to fashion due to variety of
fashion companies present in this sector. Present report describes about UK's fashion sectors and its companies
Porters five forces model for fashion retail industry:
New entrant’s threat: Fashion industry has very low chance of threat due to new
entrants in the market. Capital need to enter in this sector is very high which is
deterring companies from entering. This sector always requires something new
which is the biggest hurdle for companies. Present companies in this sector has
strong brand name which is also a reason restricting firms to enter.
Buyer’s power: Power of buyers is very high in this sector as they have plenty of
. Conclusion
It can be concluded from the
report Fashion industry of UK is
growing ta faster rate and
competition among the companies is
very high.
REFERENCES
Turker, D. and Altuntas, C., 2014. Sustainable
supply chain management in the fast fashion
industry: An analysis of corporate
reports.European Management Journal. 32. (5),
pp.837-849.
Pedersen, E. R .G. and Gwozdz, W., 2014.
From resistance to opportunity-seeking:
Strategic responses to institutional pressures for
corporate social responsibility in the Nordic