Digital Media Assignment (DOC)
18 Pages2573 Words359 Views
Added on 2020-03-23
Digital Media Assignment (DOC)
Added on 2020-03-23
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Week 3: Digital media The existing technologies and digital media have increasingly playing a pivotal role in the economic, social and communicative purposes in the Globe and more particularly in glob south.Media along with communication do reflect the complexity and diversity of language, culture, history, transnational network, population, and politics, policies of the region andgeography, infrastructure.In some countries, media industries include community media, government, private, newspaper, and radio and TV platforms.Other countries, digital media may include mass media industries that where government is the only funder Due to the undersea cables and lying of fibers, the digital media coverage has expanded in the pacific island over the past decadeThe established mobile phone mast has greatly contributed in providing sound network coverage and greater access to Bluetooth, memory stick, DVDs among other platforms that necessitate the circulation of digital content to people.The digital media and development do acknowledge the entanglement of the entire existing domain in the pacific region.Investing media and particularly in a small island with small population who are dispersed is considered as a strong step towards socioeconomic development.Development does encompasses formal development initiatives, regulations, policies and could also involves the practices of communities or individuals and off course their relationship to change with digital media
Digital media and development in the pacific indicates that Wi-Fi nation is recognized as the first initiative as far as digital media is concernedThe existing digital media in the pacific region require continual upgrade in order to meetthe demands of the marketReference Horse, H. A,. Papoutsaki, E.,& Schmididt, C.(2016).Digital media and development in the pacific. Information technologies & international development 12(4) 3-5
Week 4: Communication Communication means to notify, making known or informing about something.Communication is an important tool for marketing and more particularly in conducting promotions of a given product or serviceThe relationship between promotion and marketing is defined by communication.There are several forms of communication when it comes to product or service promotions. They include Marketing communication that helps the organisation to meet its goal and objectives, formal communication that is based on convention and rules and finally the informal communication which is believed to be more efficient and effective than formal one.The main components of communication include; Message, Sender, feedback, communication channels and disturbancesMessage is an important element communication. The creative process of communicationrelies upon its content and content.To meet a desired goal and objectives, the message need to designed to capture the attention of the recipient, using appropriate symbol and determine the receiver’s thoughtsCommunication channels contain all elements in which information that is received by the recipient from the sender. Means of transporting information could include newspaper, telephone, radion, emails television and magazineThe means of transmitting information have great influence to the effectiveness of communication especially in marketing Communication is marketing is achieved in two categories and they are either personal ornon-personal
Recipient of the message refer to the target group that the advertisement or marketing is designed for different purpose.However, in the process of communication, the information is susceptible to disturbance factors. These disturbance factors need to be known and action taken.Feedback is another major component of communication that ensures the recipient is informed and the impact of the messageReferencesGherasim, A, Gherasim. D., & Vasiloaia, M. (2012).Communication in marketing promotion. Economy transdiscplinary cognitition, 15(1), 36
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