Challenges and Future of Tourism Incorporating Sustainability: Agenda for Exodus Travels

Brief overview of organization
Exodus travels is a UK based travel and tourism company with 45 years of
experience in providing consumers best travelling experiences across the world.
The company offers wide number of travel and tourism packages to consumers
including country tourism culture tourism or environmental tourism. In addition to
this the firm also supports destination tourism self guided holidays adventure
tourism and ecotourism. The trips offered by the company include walking and
cycling tools wildlife encounters sports and recreation activities specifically
designed for families mixed activity holidays discovery journey in natural
landscapes and new adventure holidays for 30s and 40s age group of consumers so
that they are able to get best out of their vacations. The ability of the firm to offer
consumers wide range of travel and tourism experiences along with its investment
in improving tourism experience by adding the value of sustainability has helped
the firm stay in the competitive industry for more than four decades and provide
consumers satisfactory results. The company has also win awards such as National
Geographic best operator which has given the firm credibility in the tourism and
travel industry. In addition to this exodus travel is also winner of the best two leader
award of the year 2021 along with the British travel awards 2020 best safari wildlife
and nature holiday company.
Identification of goals of organization
Short-term goals:
1. It is goal of exodus travel to recover from a lost cause back over 19.
2. Exodus travel has a short term goal of improving visitors and consumers
from international regions in Asia and improve international revenue.
3. Exodus travel has a short term goal of increasing revenue from cross selling
tourism activities with different packages.
Long-term goals:
4. It is a long term goal of exodus travel to become market leader in the UK
tourism industry.
5. Exodus travel has long term goal of achieving international success and
expanding to different countries.
Virtual tourism is one of the most popular forms of tourism's as
of now because COVID-19 created various barriers in smoothly
travelling across the globe. In addition to this there is also threat
of acquiring deadly diseases or viruses while travelling abroad
which has made the concept of virtual tourism popular among
consumers in different markets. It is important that businesses
exploit the emerging trend of virtual tourism by offering
consumers engaging virtual tourism packages for different tourist
spots across the globe so that they are able to attain profitability
and enhance their product portfolio. the respective company will
be able to achieve high profitability if it invests in virtual tourism
because there is a steady rise in virtual tourism demand in recent
years which will continue to increase until it becomes as
mainstream as physical travelling.
Organizational plans over market
and product development
The plan for future development in context of exodus travel
involves improving product portfolio to include better
sustainable tourism and travel packages on an international scale
which is able to attract environmentally conscious travellers and
consumers. This is a suitable plan for the future because it will
help the respective organisation strengthen its brand image as a
sustainable tour operator in United Kingdom and also create a
loyal consumer base on the basis of its high level of
sustainability. In addition to this the respective company plans
to improve product development in terms of the number of
holiday destinations available for different kinds of consumers.
This includes addition of new destinations in remote areas of the
world so that consumers have access to fresh tourism sports
which have not been affected by over tourism such as the
European tourism spots. In addition to this there is also higher
demand for virtual tourism after go with 19 which is another area
where the respective company plans to develop its operations so
that the company is ready for a more digital future of the tourism
industry and is able to survive in a post pandemic world.
Determination the vision of organization and value
The mission of exodus travel is to do things as responsibly as possible without damaging the environment or
disrupting local communities and providing consumers the best travelling experiences.
The primary value which are instilled in this mission of exodus travel is the value of sustainability and preserving
the environment. Sustainability is a current trend when it comes to the tourism industry as more and more
consumers are demanding sustainable tourism and travelling experiences. this involves providing consumers
travelling experiences which do not harm the natural environment or local communities residing at the tourism
destination.
Quality and providing consumers exceptional experiences while they are travelling through exodus travels
is another value of the company depicted by its vision. Providing consumers high quality travelling in tourism
experiences is important in the current tourism industry because there are many other firms competing for
attracting tourists and travelers which means that any kind of reduction in quality can lead to reduction in
profitability and losing out consumers to rival businesses.
Finally there is also value towards effective consumer service depicted by the vision of exodus travels as
the company focuses on providing consumers exceptional travelling experiences. This is an important value
because it helps the company stay relevant for longer time period and fight competition from domestic as well as
international businesses.
Evaluation of past operations to achieve company vision
The organization was founded in the year 1980. Exodus travels has survived within the
competitive landscape of travelling tourism industry for nearly 42 years by providing consumers
exceptional travelling experience along with high quality consumer service. The company ensures that
consumers are not interrupted in achieving their travelling dreams. exodus travels has been able to
achieve success for more than four decades is because of its adaptable nature and ability to utilize and
exploit current trends of the tourism industry so that the company does not go out of relevancy in the
tourism sector.
In addition to this the company has also won many awards in its journey towards completing 4
decades in the UK tourism and travelling hospitality industry. This showcases the dedication of exodus
travels towards providing consumers quality service so that they are able to stand out from their
competition in United Kingdom and achieve high profitability. In addition to this the company has also
continuously invested in improving sustainability of its operations so that consumers are able to get
environment friendly travelling options.
This dedication towards quality as well as sustainability has helped the respective enterprise
achieve growth throughout its history in the United Kingdom tourism and travelling industry. Exodus
travels has been able to attract consumers for a long time period because of its initiatives towards
improving its sustainability such as offering consumers ecotourism packages. This creates a
responsible image for the company and help the company differentiate itself from other competing
travel and tourism services so that more and more consumers are attracted to an prefer using the
services of exodus travels instead of other tourism company which causes harm to the environment.
recently the COVID-19 pandemic halted the tourism and travel industry on a global scale as
many nations were forced into lockdown or quarantine because of spread off the pandemic. this change
travel and tourism change trends as well as participation of individuals in travel and tourism
specifically on international scale. This also affected the respective company exodus travel as there was
no consumer for quite few time during the height of the pandemic in United Kingdom.
Current operational issues over sustainable growth
Currently exodus travels is headquartered in United Kingdom and is also registered in trust pilot in
order to maximize consumers and create positive brand image of the firm. The present operations of
the company include offering different types of holiday packages to consumers including destination
package polar adventure package summer adventure package or equal tourism package. The company
also offers tourism and holiday packages to some of the most visited sites and monuments in the world
suggest the historical city of Jordan or the Finnish wilderness where individuals are able to look at
nature and history of mankind to gain the most enjoyment out of their travelling. In addition to this the
respective organization has also offered consumers various kinds of discounts in order to encourage
travelling after the impact of COVID-19 pandemic on the enterprise.
Title: CHALLENGES AND FUTURE OF TOURISM INCORPORATING SUSTAINABILITY
AGENDA FOR TUI UK
Student ID: Student name: Module name: Academic year:
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