Case Study: Recommendations for Expanding a Home-Based Business

Running head: CASE STUDY
CASE STUDY
Name of the Student
Name of the University
Author Note

1CASE STUDY
Executive Summary
A business environment is very dynamic in nature and any company who has been planning to
expand their business, needs to take certain considerations with which they will be able to
succeed in the future domain. The given report is largely based on a case study which underlined
the plight of Alison and the difficulties she has been facing in the business domain in lieu of
managing her business single handedly. The report will be discussing various opportunities and
options available to her and recommend the decision which need to be made. In this manner,
several other entrepreneurs like Alison can learn and apply the concepts in the real time business.

2CASE STUDY
Table of Contents
Introduction......................................................................................................................................3
Recommendation to Alison for Franchising....................................................................................3
Problems associated with growing Alison`s business further.........................................................6
Reasons while Alison is more likely to fail than a proper bespoke store business.........................8
Conclusion.......................................................................................................................................9
Recommendations..........................................................................................................................10
References......................................................................................................................................11

3CASE STUDY
Introduction
In order to make a business successful, an entrepreneur has to ensure that they are
successfully able to manage on the operational front well. As a business is not a single entity but
instead as social entity, any business will be greatly affected by the economic events in the
environment in which the business functions and shall also be affected by the life of the
entrepreneur (Baum, Frese and Baron, 2014, pg. 73-98). Moreover, in case the business is in the
form of a partnership, the enterprise needs to suit the needs and requirements of all the partners
in order to ensure a long term successful enterprise. In order to understand the underlying
business concepts more effectively, it is crucial to understand the concepts with the help of a
case study. For this reason the case of the `Bespoke Threads` will be used and the situation of
Alison will be used to analyze the prospects of business.
Recommendation to Alison for Franchising
From the given scenario, it can be clearly understood that in order to be successful in the
long run of the business, one needs to have a proper plan laid out. In order to begin something of
her own, Alison decided to get into the bespoke fashion industry with the help of her partner
(Storey, 2016). As they had no prior idea about the clothing business, they hired outside people
to handle the front. Although this provided to be a bit expensive in nature, it worked out well
with them and the business made continuous profits and was operating quite well. Moreover,
when they thought they could further expand their business and obtain the knowledge of a third
partner, they decided to hire a partner (Baum, Frese and Baron, 2014). However, the partner was
not able to manage the business well and based on this the business collapsed and the
organization had to be closed. However, the zest in Alison did not die and she continued to
function from her house. It was her hard work and knowledge which helped her to function well