Expansion of Business in Mexico Report 2022

RUNNING HEAD: EXPANSION OF BUSINESS IN MEXICO
Expansion of business in Mexico
Name of the Student:
Name of the University:
Author note:

1EXPANSION OF BUSINESS IN MEXICO
Table of Contents
Introduction:....................................................................................................................................2
Strategy and plan:............................................................................................................................2
Culture of New Zealand and Mexico:.........................................................................................2
Focus on the customer:................................................................................................................3
Leadership strategy:.....................................................................................................................4
Selection of expert manager and staff:........................................................................................5
Analysis and critique:..................................................................................................................6
Communication plan:...................................................................................................................6
Recommendations:..........................................................................................................................7
Conclusions:....................................................................................................................................7
Data and research:............................................................................................................................7
Refferences:.....................................................................................................................................9

2EXPANSION OF BUSINESS IN MEXICO
Introduction:
Spark New Zealand Limited, which is known as Spark, is a New Zealand based
Telecommunications Company. Mexican government approached the Spark New Zealand
Limited for the first time to set up a manufacturing center and distribution operation in Mexico.
This report gives attention to the leadership strategy, which will cover both New Zealand and
Mexico. The leadership strategy developed in this article will help the company to resolve
problems such as staff selection, training and development, culture, and ethical issues in the new
market. The paper will focus on the selection of staff and expert manager for Mexico through the
geocentric approach.
Business expansion is the way to expose the products and services to a broader audience.
Business expansion will help the company to create new customers and enlarge the profits. Spark
New Zealand Limited provides telecommunication services in New Zealand for the last thirty-
two years (Conway & Meehant, 2013). To create employment opportunities and create a
competitive market for telecommunication, the government of Mexico and other parties
approached this company to set up a new business in Mexico. This company will expand its
business in Mexico and that will be beneficial for the company.
Strategy and plan:
Culture of New Zealand and Mexico:
Geert Hofstede’s dimensions analysis will help Spark New Zealand Limited to understand
better the intercultural differences between Mexico and New Zealand. There are six dimensions