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Expansion of Marvin and Smith's Coffee Shop

   

Added on  2020-12-29

7 Pages1690 Words405 Views
Case study project
Expansion of Marvin and Smith's Coffee Shop_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1Selection of country on the basis of logistical considerations, ethical considerations and thestructural challenge of expanding into that country....................................................................1TASK 3 ...........................................................................................................................................2Impact of geographical area expansion.......................................................................................2TASK 5............................................................................................................................................4Conclusion...................................................................................................................................4REFERENCES:...............................................................................................................................5
Expansion of Marvin and Smith's Coffee Shop_2
INTRODUCTIONGeographical area extension of a business is technique of expansion of the business. Abusiness can expands by establishing its outlets and shops in different areas. For that study isrequired to be done for selecting a proper place for expansion of the business. The present reportis about the expansion of Marvin and Smith's coffee shop in a different country. The study dealswith analysis and evaluation of different factors related to expansion and selection of the place.1. Selection of country on the basis of logistical considerations, ethical considerations and thestructural challenge of expanding into that countryCountry selected: Marvin and Smith's have selected the country Belgium for expansion of itscoffee shop business. The section of the country is based on different factors. Some of them areexplained below.Logistics in Belgium: according to the reports among all European cities for logistics activitiesthe most attractive cities are Belgian cities. Among top 10 cities for logistics three cities arefrom Belgium. The great location and infrastructural know how makes Belgium one of the mostattractive logistic operations country (Charter and Tischner, 2017). Low operating cost anddeveloping infrastructure of main attraction of Belgium. The factors which were evaluated underthis report for logistics were:Infrastructure: a well developed infrastructure facilities attracts more consumer andhelps in attaining competitive advantages over competitors.Market access: the country have a good and easy market access, which leads to easypenetration in markets and is a main growth point with high demand and sale.Operational costs: the country is a developing one which makes resources available veryeasily and at low rates, all these factors together makes the operational cost of a business low.Specific know how: the people in the Belgium have a knowledge of specifics know howof the country which makes it easy foe a business to operate in new location with new people.Labour market capacity: the lob our availability is in abundance in the country and witha low yet effective cost. This makes the cost of business lower and makes available workingcapital to the business.Business environment: a business operates both in macro and Cicero environment. Boththe environment have a strong effect on the operations of a business (Hornidge and et.al., 2016).For a new business the environmental conditions are positive which is a boon to the business.1
Expansion of Marvin and Smith's Coffee Shop_3

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