Research Proposal of Expansion of Repute Hotels into Kenyan ecotourism market

Title: Research Proposal of Expansion of Repute Hotels into Kenyan ecotourism market
Theoretical framework
According to Mowforth and Munt (2015) tourism industry make
great contribution for the development of country's economy. To
expand the London Repute Hotels into Kenyan ecotourism market
highly affect the political, economical, cultural and environmental
factors for the development. By expanding the hotel in the cited
country helps to become a foreign exchange earner and also generate
new employment opportunities to their local citizens. It also
beneficial to diversify the local economy and attract new money for
both internal and external sources.
As per Smith and Puczkó (2014) point of view, Kenya is a highly
visited country which is rich of past and historical backgrounds,
building, monuments and environmental views which attract the
visitors in a great extend. In respect to this, luxurious hotels and
unique accommodation facilities influenced the visitors. In their
tourism market, their will be high trend of luxurious hotels which
have independent organizational structure. Furthermore, traveler
highly want to go such place which provides them comfort and
hygienic place. According to Ngoka (2014) Kenyan ecotourism
mainly focus on those hotels which provides other facility such as
health and spa. It is a place which is mostly visited by the people for
their business meetings and events. As per Mowforth and Munt
(2015) point of view, market trends and demand of customers make
negative impact in tourism sector. Development of large number of
luxurious hotels such as Repute hotels group create a competitive
situation to other small size hotels. It is also difficult to expand the
hotels in a small location, because while opening a large enterprise it
take a long time and heavy expenditures which is another
disadvantage of the Repute Hotel s group. As per Moswete and
Thapa (2015) point of view, Kenya is a tourist destination place
which provides Eco-friendly environment to their visitors.
Aim: The main aim of the study is to analysis and explore the
feasibility of expanding the London hotel group Repute Hotels
group into new Kenya's ecotourism market.
Objectives
•To analysis and explore the feasibility of expanding hotel into
Kenya's ecotourism market.
•To identify the key issues which are facing while expanding the
business into new markets.
•To analysis the tourist demand and trends for Kenya.
•To assess the current and future position by exploring the cross-
cultural and environmental issues.
•To provide a complete recommendation for accomplishing the
desire objectives.
Rationale
The research will be investigated in order to analysis to identify
the positioning of London hotel group Repute hotels by
considering its occupancy and trading rate which is profitable or
not. It also determine to the positive impact which cited hotel
face while entering into the new market. This report also helps
to analysis the impact on some external factors and its detailed
information's which highly influenced the London hotel group
Repute hotels while entering into the Kenyan ecotourism
market.