Expansion Of Zara In The Australian Market Report

Added on - Sep 2019

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Expansion of Zara in Australian MarketStudent Name:Student College:
ContentsEXECUTIVE SUMMARY:............................................................................................................2INTRODUCTION:..........................................................................................................................2APPAREL INDUSTRY:.................................................................................................................3REGULATORY FRAMEWORKS AFFECTING THE MULTINATIONAL COMPANY..........4LIMITATIONS TO STRATEGIC FREEDOM:.........................................................................5THREATS TO MANAGERIAL AUTONOMY:........................................................................6TREATIES OR AGREEMENTS THAT HAS IMPACTED MNC PRODUCTS:.........................6CONCLUSION:..............................................................................................................................7BIBLIOGRAPHY:..........................................................................................................................72
EXECUTIVE SUMMARY:With the globalization the entire world has become a market for the business. It has grown tonew locations and geographies and introduced many new products. This has revolutionized theoperations and management processes of the organizations. Entire world has become one place,but still countries’ government wants to cater their needs before serving any other foreigncompany. They have rules and regulations to protect the interest of local people, organizationand their own GDP. Guest companies have some aspects related to operations, manufacturingunit establishment, serving customers and extracting maximum benefits from it. They have theirown strategies to do business. Government might not be supportive for all the strategies. Itimposes regulations which are beneficial both for guest and host stakeholders. Zara is in apparelindustry and expanded to Australia in 2011. With some rules and regulations imposed byAustralian government, it has grown to one of the biggest clothing company in the country.INTRODUCTION:Zara is the leading brand of Inditex which includes apparel design, manufacturing and supply.Inditex is the biggest manufacturer of cloths in whole world. From its establishment in 1974, ithas become enormously big in these years. It is present in 85 countries with 6300 stores and840million cloths productions. Zara generates 2/3rdof Inditex revenue which implies it to belargest brand for its growth (Goodman, 2005). Zara’s first store was opened in La Coruna andafter that it expanded aggressively. Some of the Zara’s growth strategies includes small size ofbatches per product, smaller cycle time, variety in products in every season and huge investmentin information building and system capacity developments. Zara try to meet customerexpectations at the same time as helping to convey ideas, taste and fashion trends to them. Zara3
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