Expansion plans to the UK: Feasibility, Opportunities and Threats

Running head: MEMO 1
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MEMO 2
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Subject: Expansion plans to the UK
The market research showed that the expansion to the UK is feasible and will make the
pharmaceutical company acquire the desired production level in the market. The manager had
found the proposal risky due to the Brexit issues which are making business entry hard. Proper
evaluation of the threats and opportunities in the UK market assists in achieving the desired
production level during the expansion. According to Bernaciak (2015), it is important for an
organization to focus on the external business environment of the country in coming up with an
effective business expansion strategy.
Market analysis
The market analysis is needed in identifying the potential risks and return of expanding
operations in a new market segment. My colleagues and I performed a thorough market analysis
in the UK to discover whether it is necessary for an organization from Australia to expand in the
region. The analysis was positive due to the increased opportunities that an organization gets
from the investment. The market analysis considers the external business factors in determining
the flow of operations in the nation. It is important for an organization to perform PESTLE
analysis in discovering the factors that influence the performance of the company (Khan, Alam
& Alam 2015). After performing the PESTEL analysis in the UK, we found it as a nation that a
business can expand to accomplish the intended long-term production objectives. The market