Expenditure on Mobile Phones Per Month - Doc
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Added on 2021-06-14
Expenditure on Mobile Phones Per Month - Doc
Added on 2021-06-14
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MemorandumDate: 11th May, 2018To: Michelle YeahFrom: Grace ParkSubject: Response to Analysis of Mobile Phone DataDear Michelle,The below are the responses to the questions raised in the memorandum.Q1. Summary Expenditure on mobile phones per monthIn response to the overview of the monthly expenditure on mobile phones, the behavior particularly from the monthly bill of the mobile users was examined. In the evaluation and analysis of the monthly bill for the mobile users sampled, their mean monthly phone bill was 67.65 dollars. This estimated how much Australian phone users were most likely to spend in any given month as from the cases provided. Furthermore, descriptions of the monthly phone bills also revealed amount that was frequently spent by the phone users in a month. The modal (most frequent) amount per month from the responses of the participants was 50 dollars. Additionally, the interest was in the amount that would be least used in a month by the customers which in thiscase, the least amount spent monthly by the phone users was found to be 11 dollars and the highest amount that could ever be spent by the customers in a month was as much as 216 dollars.Telcos can use these values in the estimation of the range of their monthly income. In regards to that, the range was given by the difference between the highest amount spent on phones and the least amount spent on phones (i.e. highest amount – least amount). The measure of the spread of monthly bill from the estimated monthly bill mean revealed that they would be dispersed from that mean value by 31.48 dollars (i.e. the amount that can be expected by the phone company caneither be lower than the estimated mean amount by 31.48 dollars or greater than the mean value by that same amount). Taking the characteristics of monthly phone bills into consideration, the company can be expecting the monthly income from the customers’ monthly bill to be about $67.65. In most of the time across the months, the company’s sales from the customers’ monthly bill on phones will be above the estimated mean monthly bill (the data was right skewed).Q2. Monthly bills against life factors.Following monthly bill and the life factors (Achievers, Independents and Suburban Splendour), the test was carried out to check for the difference that could be existing among the three geoTribe categories out of which the results showed that there was no mean difference among the three factors i.e. Achievers, Independents and Suburban Splendour on their monthly bills. The means seemed relatively the same across all the life factors, for instance, the amount that was estimated to be used by the achievers categories had some insignificant difference with the mean of monthly bill for the independents. The same was observed from the interaction between achievers and suburban splendor. consequently, small negligible difference was observed between independents and suburban splendor thus, it could not be concluded that life factors was
the factor to go by when it came to monthly expenses on phone. The amount that was spent by different life factors particularly the three mentioned among others showed that by planning for the market for the phone products, geotribe was not a factor to go by or considered. Although, allthe geotribe categories were as important for the marketing of phone products as shown from the sampled data. Q3. Mobile phone affordabilityThe purchase magnitude is important when it comes to marketing of products. Competitive prices of the products is what draw customers (Payaud, 2014). The phone products are supposed to be made to have affordable prices for the customers. From the sample, the estimated mean monthly bill for the customers who used phones was found to be 67.65 dollars. This was the estimated mean from the collected sample for which it could be assumed that the phone users’ population was properly represented (Mandel, 2012). Customers will only find the products affordable if the prices are within their financial efforts (Shende, 2014; He, Liu, Xia and Zhou, 2014; Mulhall and Bryson, 2014). As a result, the population monthly bill mean for smart phone owners would be within the brackets (65.1 – 70.2) dollars. the mean monthly bill for all the phone users in Australia would be either at the lower end 65.1 dollars or in the upper end 70.2 dollars. Technology grows so fast and is transforming the ways activities are being undertaken across theworld (McClellan III, and Dorn, 2015). People are now days changing from the use of cash to thecashless mode of payment (Tee and Ong, 2016). The smart phone users were selected at random and thereby had to respond whether they used their phones as the payment devices. In response to that, the percentage representation of the smart phone owners who used their phones for payment was estimated to be 76% of all the smart phone owners in Australia. The remaining fraction of the smart phone owners in Australia were using their phones for different purposes but not for making payments in their daily activities.Smart phone owners comprised of both genders (male and female) of varied ages from teenagers to those above thirties. The claim that there was a difference in the proportion of male and female phone owners who used their phones for payment was tested out of which the test showedthat there was no difference between male and female when it came to using phones for payment. Out of all the male smart phone owners, 80.3% of them were using their smart phones as payment devices for their shopping activities. This confirmed that most of the male smart phone owners in Australia were despite of using their phones for other purposes, they were also using them as payment devices with only few of them represented by 19.7% who were not using their smart phones as payment devices. On the other hand, female smart phone owners who used their phones as payment devices were represented by 72.2% against those who owned smart phones and were not using them as payment device. As a result, this confirmed that larger proportion of the female smart phone owners were despite of using them for other activities, theywere as well using them for payment. Generally, the percentage of all the smart phone owners (male and female) who used them as payment device were represented by 76% against 24% of the Australians who owned smart phones but were not using them as payment devices.
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