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Explain key Roles and Responsibilities of Marketing function

   

Added on  2020-10-22

19 Pages6129 Words367 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1....................................................................................................................................3Explain key roles and responsibilities of marketing function................................................3Analysis of roles and responsibilities of marketing with respect to marketing environment andtheir interrelationship with other functional departments......................................................6Critical assessment of key elements of marketing function and their relationship with otherorganisational functions..........................................................................................................8ACTIVITY 2....................................................................................................................................9Application of marketing mix to achieve business objectives along with comparison withcompetition.............................................................................................................................9Tactics applied by Burberry to achieve organisational goals and objectives.......................12Formulation of basic marketing plan for an organisation....................................................12CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18

INTRODUCTIONMarketing refers to examination and management of exchange relationships. It is abusiness process for creation of relationship with customers and fulfilling their requirements. It isthe science and art of exploration, creation and delivering value to customers by which wants oftarget market can be fulfilled with high profit (Akbar and et. al., 2017). It determines unfulfilledwants, desires and needs of customer. Basically it can be defined as aggregation of tasks whichare carried out by organisation for exploring, creating and delivering value to customers so thattheir wants can be satisfied within market. It identify most suitable techniques and methods bywhich organisation can market their products so that they can attain maximised response fromcustomers.In this report Burberry is taken into account, which is a British luxury fashion house. It isa public limited company which is headquartered in London and was founded in 1856. It mainlyfocus on products like ready-to-wear outwear, sunglasses, fashion accessories, fragrances,trench-coat (mainly known for them) and cosmetics. It was ranked 73 in Interbrand’s best globalbrand. This report comprises of various roles and responsibilities of marketing functions, alongwith their relation in wider aspect. Apart from this, it also contain details about marketing’s rolesand responsibilities with respect to marketing environment and assessment of key elements ofmarketing functions as well as their inter-relation with other functional departments oforganisation. It also focuses on comparison between marketing mix of different organisationsand marketing plan for Burberry for which they can accomplish their organisational objectives.ACTIVITY 1Explain key roles and responsibilities of marketing functionMarketing is one of the most crucial activities which are carried out by organisation. Bymaking use of this, Burberry can have enhanced relationship with their customers. For this it isessential for organisation to have in-depth marketing analysis which will aid them to develop andrender their services according to demands of customers. Moreover, it also assist them toproduce services through which they can have maximised profits and ensure their sustainabilitywithin market for longer time period (Dioko, 2016). Large numbers of marketing concepts arepresent within market and they must be understood so that knowledge can gain about current andfuture trends which will prevail within market. Some of them are described below:4

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