Relationships of Marketing Functions to Other Functional Areas in Organization

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Added on 2022/12/07

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This document explores the relationships of marketing functions with other functional areas in an organization. It discusses the impact of internal factors such as mission and vision statements, code of ethics, funds and resources, employees and managers, and organizational culture. It also examines the influence of external factors including political, economic, social, and technological factors on the business environment.

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Relationships of Marketing Functions to Other Functional Areas in Organization

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