This presentation discusses the key roles and responsibilities of marketing in the context of Sainsbury, the interrelationships between marketing and other functional units, and the elements of the marketing function and their relation to other functions in the organization.
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ROLE OF MARKETING SAINSBURY
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TABLE OF CONTENT •INTRODUCTION •Examine the key roles and responsibility in context of Marketing function •key roles and responsibilities of marketing which is related to wider organisational context •Investigation of Roles and Responsibilities of Marketing in reference with Marketing Environment •Critically examine the interrelationships between the marketing and other functional units •Elements of marketing function and there relation to other function in organization •Conclusion •References
INTRODUCTION Marketing is a wide scope in which includes various kind of activities. It is a tool which is each and every company utilise to promote their goods and services. It involved all those functions which directed by manager to fulfil the need and wants of customer. Marketing is considered to be important function for an organisation because it helps to achieve the company goal or objective. It is report as about Sainsbury which is largest supermarket chain in the United Kingdom (Chernev, 2018).
THE KEY ROLES AND RESPONSIBILITY IN CONTEXT OF MARKETING FUNCTION •Marketing is an important function for each and every company and it is effective tool to satisfy the need and demands of customer. Management team considered various marketing activities in which promote their product and services. It involves to utilize various marketing strategies which is help to targetthepotentialcustomerandsatisfythedemandoftheend-users. Sainsbury uses a marketing concept in effective and efficient manner which is able to perform the business function. There are so many marketing essentials which is important for company so discuss in next slide.
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KEY ROLES •Production concept-: It is the concept which is main aim to increase the mass prodution and reduce the overall cost of production. It involves run smoothly supply process so it also affect the cost. In the reference of company, It also focused the production concept due to smooth flow and decrease the overall cost so increase the sales and profitability of the company. It is essential concept to management team in which help to enhancing quality services to their customer in order to satisfy the need and wants of the customer(Cooper, 2020).
CONTINUE •Selling concept-: It is a play vital role in marketing function. Selling concept is wider scope in which uses various sales promotion technique so customer easily buy the product and services. It include various sales strategies which is focused by manager accordingly plan the activities to promote their product and services. It also includes to satisfy the need and wants of customer in order to long term retain their customer. Selling concept is a tool which is Sainsbury also use in effective and efficient manner to maintain long term relation with the customer which is main asset for the company
CONTINUE •Product concept-: Product refers in term of tangible and services refers to intangible both are important for the company.Managementteammainfocusedonthis concept because help to contribution in the profitability of the organisation. In relevance of company, it is help to develop new innovative product and services developed and changes are accordingly due to today's scenario is changed. Organisation produce quality and convenient product in context of customer so it directly affected revenue of the firm(Nirschl and et. al., 2018).
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CONTINUE •Marketing concept-: Marketing and selling concept both are different from each other. Marketing is tool which is used by the company to promote their product & services through various medium. It involves online and offline mode in which various medium like advertisement and bill boards. Sainsbury is majorly involving in this concept because they identify the need and requirement of the customer accordingly produce the product and services so it is help to satisfy the need and wants of end-users.
CONTINUE •Societal-marketing concept-: This concept said that itismainlyforthewelfareforthesocietyso organisationadoptsthismethodtoprovidesa benefit for the community. In respect of company ( Paurva, 2019). It is market leader so it is essential tofocusonthisconcept.Itinvolvescompany offering those product and services to the customer which is beneficial and not harmful and also take all safety measures.
KEY ROLES AND RESPONSIBILITIES OF MARKETING WHICH IS RELATED TO WIDER ORGANISATIONAL CONTEXT •This act as an essential element in organisation which is helpful no firm in managing interrelationship with other department in relation to operating with coordinated environment. This is helpful in achieving business objectives in well planed manner to control the functions and establish maintained working environment. Marketing is linked with each and every department in organisation where it perform various roles and responsibilities to other department to achieve business objectives ion common term. In relation to Sainsbury's, marketing and other departmentof organisation are interlinked to each other which can be seen from in next slide:
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MARKETING AND FINANCE: •Finance department is major department in organization which impact on function of firm. This is because it is useful for each and every department because it provide funds to work on different projects. This act as backbone of enterprise in business market.IncontextofSainsbury's,financedepartmentin organisation is also performing functions related to providing funds to other department in firm according to there needs and requirement.Ontheotherside,marketingfunctionis performing functions related to promotion of products in market
MARKETING AND HR •It is most important department in organisation as it play variousrolesandresponsibilitieswhicharerelatedto managing function and achieving the goals and objectives by using available resource. In context of Sainsbury's, there is close relation in marketing and and human resource department of firm. This is because marketing department help HR department of firm by identification of current trendswithinthemarketinrelationtoworkforce requirements to perform function in effective manner.
MARKETING AND SALES •There is close relationship in meriting and sales department of organization. This is because under marking department there are various functions which are performed by, manager to boost the salesofproductandservices.Incontextof Sainsbury’s,marketingfunctionhelpssales department in selling the products by using tools of marketing like advertisement, sales promotion and many more.
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INVESTIGATION OF ROLES AND RESPONSIBILITIES OF MARKETING IN REFERENCE WITH MARKETING ENVIRONMENT These are various roles and responsibilities which are performed by marketing function in Sainsbury's for management of marketing environment. Some of these are mentioned below: •Monitoring:One of essential function of marketing is to monitor the internal and externalfactors which impact on function of marketing and marketing environment. In relation to this, political environment can be consider as an eternal environment factor which impact of marketing function. Here, organisation needs to formulate and identify the changes which can impact in firm and use this function in managing operations for better productivity and profitability. •Segmentation:It has been said that marketing functions mainly chose approaches such as STP which assist in determining various sections for the organisation. This will assist the management team of company in order to target effective segment. For example, income level and age group are the basis of segmentation in this context where managers need to identify the requirements of specific age group in order to attract them.
CRITICALLY EXAMINE THE INTERRELATIONSHIPS BETWEEN THE MARKETING AND OTHER FUNCTIONAL UNITS: •It can be seen that there are various functions which ahs close relation with marketing function in organization. These function aremarketing,HRandmanyotherswhichareusefulin achieving objectives of marketing. This relationship helps in nourishingprofitabilityandhelpsinperformingasan colloecti9vefunctionalunitbymanagingfunctionsand cooperation in organization.For instance, HR department in organizationusetoprovidetrainedemployeeswhichcan performinmarketingfield.Thisshowscooperationin organization and helps in managing working.
ELEMENTS OF MARKETING FUNCTION AND THERE RELATION TO OTHER FUNCTION IN ORGANIZATION •Product: Product of organisation is directly linked to other function firm. This is because product is use to be identity of organisation and all department has ultimate goal is to sale product and services. •Price:This is also linked with other function of organisation as price is common factor which is decided by organisation after performing all other functions and these cost. •Place: Place is also liked with various factors of organisation, under this function major role is placed by HR function of firm. This is because they are performing function in firm. •Promotion:This factor is also related to other function in organisation where it helps the functions like HR and sales in managing promotion of firm.
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CONCLUSION With the help of above project, it can be concluded that marketing essentials have associationwithotherdepartmentsof organizationsuchasfinance,human resources,operationsandmanymore. This interpretation assist a company to perform various business activities in an efficient manner.
REFERENCES •Chernev, A., 2018.Strategic marketing management. Cerebellum Press. •Cooper, C., 2020.Essentials of tourism. SAGE Publications Limited. •Nirschl and et. al., 2018.Einstieg in das Influencer Marketing. Springer Fachmedien Wiesbaden. •Paurva, S., 2019. Essentials of marketing research. •Perreault, W.D., 2018.Essentials of marketing. New York: Mc Graw Hill. •Purvis, J., 2016. Human resources marketing and recruiting: Essentials of digital recruiting. •Rudden, D., 2016, November. Private Practice: Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World. InSeminars in hearing(Vol. 37, No. 4, p. 325). Thieme Medical Publishers. •SHUKLA, P., 2016. Essentials of marketing research.