Understanding and analysing consumers decision-making

Consumer behaviour Introduction 3 Task-1 4 P1: Explaining and analysing the stages of consumer’s decision-making journey 4 Four views of consumers decision-making: 5 P2: The importance of mapping a path for understanding the consumer decision-making process in the context of Coca –Cola: 6 Conclusion 8 References 8 Task-2 9 P5: Contrasting the main differences of the decision-making process in the context of B2C and B2B. Hereafter, the consumer finds out that