Kitchen Ltd Product Design Analysis

This assignment analyzes Kitchen Ltd's current product offerings, sales data, and consumer trends to inform future product design decisions. The report highlights the success of certain product lines and recommends increased investment in those areas. It also utilizes capital budgeting techniques to select Project B, which focuses on designing improved kitchen equipment structures.

BUSINESS DECISION MAKING

Table of Contents
INTRODUCTION...........................................................................................................................................4
TASK 1..........................................................................................................................................................4
1.1 Create plan for data collection of primary and secondary data.........................................................4
1.2 Present survey methodology and sampling frame in carry out research...........................................4
1.3 Design Questionnaire.........................................................................................................................4
TASK 2..........................................................................................................................................................6
2.1 Summarize the results.......................................................................................................................6
2.2 Analyze the results.............................................................................................................................7
2.3 Range, IQR and standard deviation....................................................................................................8
2.4 Explain quartiles, percentiles and correlation....................................................................................9
TASK 3........................................................................................................................................................10
3.1 producing different graphs..............................................................................................................10
3.2 Create trend line .............................................................................................................................12
3.3 Business presentation......................................................................................................................13
3.4 Business report................................................................................................................................23
TASK 4........................................................................................................................................................23
4.2 Prepare project plan........................................................................................................................24
4.3Using financial decision making tools...............................................................................................26
CONCLUSION.............................................................................................................................................28
REFERENCES..............................................................................................................................................30

INTRODUCTION
Business has gained higher importance as the changes in the external market has
enhanced their capabilities. Kitchen Ltd has been selected for this project report which deals in
providing kitchen equipment services. This report will stresses on conducting market research in
order to explore market opportunities. Statistical measures are followed to test the accuracy of
the data and also graphical methods to present the data inn visual manner.
TASK 1
1.1 Create plan for data collection of primary and secondary data
Primary data- Researchers are appointed in order to gather information related to the tastes and
preferences of different customers. The local customers of kitchen equipments are approached in
order to make right decisions in developing their own services.
Secondary data- Online sources are accessed in order to search out the blogs and surveys on the
same matter to take certain help in convening the research (Rajasekaran, 2016). Third party will
be approached in order to take their opinion about the price of the products and the quality of
material they get in return.
The market research will be organized in which questionnaires will be supplied among all
the existing customers of the Kitchen Ltd who are taking services of the firm. The regular
customers approached who are the loyal customers by taking their suggestions in improving the
working status and products currently offered by an entity which would help in designing the
innovative products according the demands of all the customers.
1.2 Present survey methodology and sampling frame in carry out research
Conducting a good survey required proper sampling technique to be adopted in order to
accomplish their desired goals and the objectives in a given time span. Stratified sampling
technique will be used in which different groups and categories of customers are picked in order
to take their opinion on the existing aim of the research.
100 customers will be asked which will be the total sample size of the current research in order
to get positive or satisfying results.
1.3 Design Questionnaire
Questionnaire
Name-
Gender
 Male
 Female
 Transgender

How old are you?
 20-35 years old
 35-45 year old
 45-60 years old
 Above 60 years old
What is your annual income?
 £15K-£20K
 £20K-£25K
 £25K-£30K
 £30K-£35K
What is your family size out of the given below options?
 Nuclear Family
 Joint Family
What is the size of your bathroom?
 10 Amp
 20 Amp
 35Amp
 40 Amp
Which color bathroom to wish to choose?
 Red
 White
 Yellow
 Blue
 Orange
Please specify any other color you like________________
Which of the following material you wish to select for your bathroom?
 Marble
 Lenin
 Glass
 Wood
 Synthetic
Which factors influence your decision while buying materials for your bathroom?
 Quality of material
 Finishing of the materials used
 Attractive look
 Price of material used in the bathrooms
Where do you usually buy materials for your bathroom?
____________________________________________________
Are you satisfied with the seller who provides material in building your own Bathroom?
 Yes
 No
Tell me the reasons of dissatisfaction buying material from our current seller?
What is your requirements iin building bathroom or design of the bathroom?
___________________________________________
How often you purchase bathroom items?
 Once a year

 Every 2 years
 2-4 years
 More than 5 years
Do you purchase any product from Kitchen design ltd?
 Yes
 No
Which method do you prefer while purchasing bathroom items for building your favorite
bathroom?
 Online
 Retail store
Please give your suggestions in improving the services offered by Kitchen design
Ltd________________________________
TASK 2
2.1 Summarize the results
Sales £000
Months Country
Minima
list
Jan 90 430
Feb 80 360
Mar 130 350
Apr 170 350
May 240 320
Jun 280 330
Jul 290 310
Aug 310 300
Sep 300 300
Oct 180 370
Nov 140 400
Dec 90 420
Total in
Yr 2300 4240

Country
Mean 191.67
Standard Error
25.490
14
Median 175
Mode 90
Standard
Deviation
88.300
45
Sample Variance
7796.9
7
Kurtosis
-
1.7403
4
Skewness
0.1272
55
Range 230
Minimum 80
Maximum 310
Sum 2300
Count 12
Mean 353.33
Median 350
Mode(Single) 350
Max 430
Min 300
Range 130

Q1 317.5
Q3 377.5
IQR 60
Standard deviation 44.79
2.2 Analyze the results
Mean- Major Technique used in the central tendency by an individual in analyzing the trend of
buying patterns is Arithmetic mean. This is also recognized with another which is average that
divides the sum of data by number of observation in order to predict a trend to design products in
order to meet various goals and the objectives of the business enterprise. An entity has assessed
two sales lines in order to decide which sales line will be continue or divest the existing business.
The mean of minimalist is higher as compared to the sales lines of Country which shows that on
an average the firm will earn normal sales of 353.33 thousand sales in a year.
Median- This is another important measure of central tendency which divides the whole set of
data into two equal parts (Chen, 2017). The middle position will be determine by an enterprise
which depicts that minimum sales will be achieved by the firm as this provides assurance to the
business related to the earning of higher sales as based on this position the firm will increase
their production. Again minimalist lead the sales line of country as it has generated middle
position of sales of 350 which is better than its competitors but this is lesser than the mean which
needs to be improved with the passage of time.
Mode- The most frequent and repetitive values occur in the overall data set depicts the mode as
this determines the consistency of earning same value of sales by an entity. The mode of country
is 90 and mode of Minimalist is 350 but minimalist median and mode is similar which shows
that higher number of customers purchases the products of this line as t produces the same sales
target in particular years.
2.3 Range, IQR and standard deviation
Range of Country
Range 230
Minimum 80
Maximu
m 310

Sum 2300
Count 12
Range= maximum value and lowest value
=310-80= 230
Range of Minimalist
Range 130
Minimum 300
Maximu
m 430
Sum 4240
Count 12
Range= Highest value- Lowest value
=430-300=130
Internal quartile range= Q3-Q1
Quartile Country Minimalist
Q3 282.5 377.5
Q1 120 317.5
IQR(Q3-Q2) 162.5 60
Interpretations
This value of range shows the relationship among two variables used for overall analysis
in order to enhance the existing capability of the business entity in relation to its external
competitors. The range of Minimalist is lower as compared to the range of country which shows
that this differences has arises due to size of production. The lesser increment in sales is due to
lesser production and vice versa. The efficiency of the country sales line its better as compared to
the products currently sold by the Minimalist.
Standard deviation Of Country
Standard
Deviation
88.300
45
Sample
Variance
7796.9
7
Standard deviation Of Minimalist
Standard
Deviation
44.789
07
Sample 2006.0

Variance 61
Interpretation
Standard deviation is measure of dispersion which shows the variations takes places in
the variable analyzed by the researcher. Higher the positive changes higher will be the efficiency
among the resources currently supplied by the firm to its customers. In the current situation,
standard deviation of minimalist is less as compared to the Country which is higher that shows
the increment to be occur in the existing values of the sales of the business concern.
2.4 Explain quartiles, percentiles and correlation
Quartiles Country Minimalist
Q1 120 317.5
Q2 175 350
Q3 282.5 377.5
Q4 310 430
Interpretations
This technique used in the statistics will divides the whole data set into four different
parts of the total sales achieved by an entity over the twelve months.
Percentile Country Minimalist
20% 98 312
50% 175 350
75% 282.5 377.5
Correlation
Correla
tion
Countr
y
Mini
malis
t
Country 1
Minimalist -0.86582 1
Interpretations
It has positive and strong relationship among both the products which also shifted towards the
site of negativeness with the passage of months.

TASK 3
3.1 producing different graphs
Product 2012 2013 2014 2015
Victoria
n 4M 4.5M 5M 5.3M
Budget 6M 6.3M 2.2M 2M
Wet
room 2.5M 2.3M 2.2M 2M
Sauna 3M 2.75M 2.5M 2M
Interpretation
Line graph is regarded as best suitable method used in presenting the whole set of data in
the best possible manner (Schaper, 2016). The way of presentation will be helpful for an
individual in order to interpret the results in achieving the aim off the business projects. This
technique will be helpful for users in order to predict the increment in the sales from one period
to another as this figure shows the relationships among the variables. This graph will depicts the
dependence of an entity on all these products in terms of producing higher amount of sales and
the revenue. This figure showcases that except one product all the products are increasing in

increasing the current ability of the business in front of its competitors. Victoria products is even
shows higher trend that shows to be increased in the later on year even an entity will increase its
production in order to earn higher revenue.
Interpretation
Horizontal form of Bar chart is another form of presentation of data as the appealing
visual presentation will attract wide number of users to apply money in form of investment in the
business. This bar chart will focuses on four products to be offered by an entity whose income
has presented in four different years. In the initial year, all components is showing fluctuating
changes in all the products currently offered by the business enterprise. The initial fluctuation
will transform into stableness in which the income earned by an entity in different four years get
same trend except Victoria products which is keeps on increasing.

Interpretation
Column chart is another name of vertical format of bar chart in which external users can
interpret the information included by analyzing the graph. This figure which denotes four
products reflected in form of various colors from different years beginning from 2012-2015. The
results show that in the initial phase Budget product is leading all the products which maintain
their lead in the next year. The lead maintained by this product will be overtake by Victoria
product in the last two years as they have brought new features in the products in order to gather
the interest f large number of people towards their business.

Interpretation
First and the foremost product offered by kitchen design Ltd is Victorian Product whose
income is analyzed over four different years in order to assess the overall efficiency of the
business enterprise. The overall trend is increasing which shows that the income generated from
selling this particular product is increases from one period to another which depicts the ability of
the business in front of all the employees in the external business environment. The amount of
income part is gradually extended from one period to another that reflects the good performance
of the business enterprise. Higher amount of revenue is due to increased ability of the existing
business which showcases the good image of the business entity in the external market.

Interpretation
Budget of an entity has given higher importance as all the products are developed by an
entity according to the affordability among the customers (Kirchhoff, Omar and Fugate, 2016).
Most of the customers in the society preferred to purchase affordable products as they fall under
middle income society. This segment of the society are utilized by an entity as strategic feature
in order to deliver all the products by targeting lower and middle income individuals lies in the
same society. It has been reveal that in the initial phase the income has increased from one year
to another which further gets decreases due to heavy competition faced by an enterprise in the
external market.

Interpretation
Pie chart is that statistical method used by most of the business in visually presenting the
whole data in most suitable manner. The income earned by an entity in a particular year will
enhances the current efficiency of all the resources. This framework will be helpful for an entity
as increasing the efficiency of all the resources will in turn increases the total amount of revenue
of the business entity. Different variety of pie chart will help in proper presentation of data into
various formats such as 3D pie cake, doughnut chart. In the wet room product offered by this
entity has on an average same earning earned by an entity in all of the four years.

Interpretations
Pie chart is regarded as one of the important method of data presentation which helps in
visually presentation of the information collected by the users. It is also recognizes as statistical
graphic that showcases the analyzed data in order to facilitate users in interpreting all the
important business results. This chart will divided the four different yearly income of the sauna
product currently the business deals in. Out of all the segments largest proportion will be earned
by an entity in the year 2012 in the initial phase which gets reduces to 1M in the last year.

3.2 Create trend line
Interpretations
Trend line is that approach used by an individual in order to predict the future of the
whole business. This is important technique used by the technician which enhances the existing
efficiency of all the resources. Trend line is prepared by the business in order to forecast its sales
for the future period. Using this particular trend line an entity will analyse its overall
performance which shows that both positive and negative trend. I the current case scenario, four
products is assessed who have generated income in four years starting from 2012-2015 in order
to determine the income of the year2016. The above trend line depicts the entire products has
increasing from one period to another towards the upward position.

Interpretations
Scatter diagram is that statistical method which helps in determining a specific trend used
in the forecasting (DeMeester, 2016). It is that tool used in forming relationship between two
variables of the analysis as it is based on the Cartesian coordinate’s method. It has different
names such as scatter plot, graph, chart and diagram whose major aim is to create positive or
negative relationship among the variable in order to fulfill the main aim of the research. In the
above analysis, four products are analyzed in the four years which determines the overall
performance of the business concern in determining its future business trend. It has been seen
that Victorian product is increasing which will be gained in the year 2016.

3.3 Business presentation

3.4 Business report
From: Kristina
To:The Directors of Kitchen Ltd
Date- 2 March 2017
Subject- Market research on kitchen equipments
Introduction
The current report is based on analyzing all the facts and figures in order to support the
overall aim of the business t search about the trends in the external market. Kitchen Ltd
currently deals in providing equipments related to the modular kitchen which needs to expand
their existing business by bringing innovation and creativity in their existing products. The
market researcher has appointed in order to search about the external trends and styles which
depict the tastes and preferences of the variety of customer’s lies in the overall society. The
higher expectations of the society are find which help an individual in order to design their
products according to the demands and wants of their customers.
Body
Basic measures of the central tendency like mean, median and mode are used in order to test
the accuracy of the collected information related to the existing business o Kitchen Ltd. Other
measures are also used in order to assess the sales to be generated b two products offered by
the business in order to take important steps in the future of the business. Positive decisions
will be taken by an entity owner in order to enhance their skills and the capabilities as these
are the direct weapons in order to maintain their existence in the external market.
Conclusion
It can be summarized from the project report that Victoria and budget products provided by
Kitchen Ltd is increasing as rest two of the products are significantly increases or decreases
over the periods. These two products have increases the income of an entity which helps in
enhancing the existing conditions of an entity that enriches the current skills of the business.
Recommendations
Kitchen Ltd is recommended to focus on the quality and the pricing of the products as the
innovation and creativity of the firm will be present in front of the customers by emphasing on
these two criteria. This step will help an entity in order to create competitive advantage among
its existing rivals members lies outside the premises. An entity need to train their employees in
catering quality oriented services to all of its customers which will enhances the overall brand
image of the business.
Signature
Market research Analyst
(Kitchen Design Ltd.)
TASK 4
The primary motive of the top management of the business concern is to execute the
management information system in the organization. The method of this system will be
improved with the dynamic environment as the supplying of information from one end to another
has changed (Schaper, 2016). The system has improved from manual system to the electronic

system. This is essential in order to record all the business transactions to reduce the costs in
order to achieve higher amount of profit by this business entity. There are various systems which
are one of the important aspects of this particular system which is given as below: ways a good
Inventory management system helps the business.
Just in time- It is that system of inventory control system in which the inventories are freshly
purchased just to meet the order. This will reduces the expenses of warehouses and procurement
as the inventory directly purchased from the seller and reaches the doorstep of the buyer.
Transportation cost has decreases as the seller offers home delivery services to deliver the
product directly to the door step of the buyers.
Tracking- Selling and purchasing of goods will reduces or increases the total number of
inventory in the business that will be recorded in the system prepared specially y the business.
4.2 Prepare project plan
S. No. Activities
Duration(days
)
Prec
edin
g
activ
ity
1 Obtain Estimate for new MIS system 6
2
Reconfigure communication cable as
necessary 3 1
3 Staff selection and appointment 2
4 Office rearrangement 5 1
5 Testing of Communication 5 3
6
Induction and instruction for new system
users 5 3
7 Sites re-writing 6 2,4,5
8 Set up sites computer links 4 7
9 Install new hardware 4 7
10 Test new hardware 3
6,7,8
,9
11 Test new system 3 10
Project management is regarded as one of the important techniques in order to manage
the overall projects of the business to enhance the efficiency of the business enterprise. The tasks
and duties are allocated b an entity to its existing employees by assigning responsibilities in
order to complete the assigned projects in a given time frame.
Critical path analysis and PERT are one of the categories of the project management as
this enhance the efficiency of the project. The resources are optimally used in accomplishing the
project. It is also known as scheduling of the projects which helps in determining the actual

period taken in order to complete all the business activities in less time period. The critical path
determined by this technique which states the actual time in which the whole projects get
completed y achieving the tasks and duties in a designated time.

4.3Using financial decision making tools
Year
Supplier
A(£000)
Suppli
er
B(£00
0)
Initial
Investment 0.9M) (1.2M)
2017 250 300
2018 300 350
2019 350 375
2020 375 400
2021 400 425
NPV and IRR was calculated using excel functions as below
Initial
Investmen
t 900
PV@10
%
Pr
es
en
t
va
lu
e
2017 250 0.909
22
7.
27
2018 300 0.826
24
7.
93
2019 350 0.751
26
2.
96
2020 375 0.683
25
6.
13
2021 400 0.621
24
8.
37
Total
12
42
.6
7
NPV
34
2.
67

Interpretations
The current technique of the capital budgeting emphasizes on the profitability of the
projects taken into consideration by an entity for its future purpose (Chell, Spence, Perrini and
Harris, 2016). This approach used by the firm uses the concept of the time value of money in
which existing resources applied by an entity in the projects are assessed on the discounting rate.
This rate will be helpful in generating higher returns to be generated by an entity in the future.
The higher amount of profitability generated from a particular project will be selected for the
future purpose and rest will be rejected. The profit generated from the projects is selected in
relation to the initial investment applied. In the given case scenario, Project A will be selected as
it has produces higher NPV than compare with other project.
Year
Supplier
A
Suppli
er B
Initial
investment -900 -1200
2017 250 300
2018 300 350
2019 350 375
2020 375 400
2021 400 425
IRR 23% 15%
Interpretations
The accuracy of the project will be assessed while applying this particular technique of
the capital budgeting by the business. It is that technique which h produces that rate which
equalizes the initial investment applied in the project and the cash flows generated by the project
simultaneously. This rate can be also called as beak even point when the business owner will get
the amount applied by them in the investment in a project. The rate higher than the cost of capital
determined by an entity as higher the rate will increases the chances of earning higher amount of
revenue in a particular year (DeMeester, 2016). In the current case, both the rates are higher than
the internal cost of capital as the cost of capital rate is 10%. From the best, the most appropriate
project to be considered by an entity is Project a as it has generated 23% rate of return.
From the above analysis of two of the projects the unanimous decisions are in the favor
of project which suggests an individual in order to select project A as this will fulfills the
objectives of the owner which deals in offering equipments related to the kitchen.

CONCLUSION
It can be concluded from the above project that market research has revealed positive
aspects for Kitchen Ltd in order to design their products. The report has stresses majorly on all
the products currently offered by an entity to its various customers. Statistical measures has
reveals that country sales lines will be upgraded by investing more in this particular streams as
this lane has passed the test of all the statistical measures. Capital budgeting technique has a lops
applied which results into the selection of Project B as designing structure of the kitchen
equipments currently offered by this enterprise.

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