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Business Research Design: Exploratory

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Added on  2021-06-30

Business Research Design: Exploratory

   Added on 2021-06-30

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Exploratory Research Design:Secondary Data
Business Research Design: Exploratory_1
Chapter Outline1) Overview2) Primary versus Secondary Data3) Advantages & Uses of Secondary Data4) Disadvantages of Secondary Data
Business Research Design: Exploratory_2
5) Criteria for Evaluating Secondary Datai. Specifications: Methodology Used to Collect the Dataii. Error: Accuracy of the Dataiii. Currency: When the Data were collectediv. Objective(s): The Purpose for Which the Data were Collectedv. Nature: The Content of the Datavi. Dependability: Overall, How Dependableare the Data
Business Research Design: Exploratory_3
6) Classification of Secondary Data7) Internal Secondary Data8) Published External Secondary Sourcesi. General Business Sourcesa. Guidesb. Directoriesc. Indexesd. Non-governmental Statistical Dataii. Government Sourcesa. Census Datab. Other Government PublicationsCensusData
Business Research Design: Exploratory_4
9) Computerized Databasesi. Classification of Computerized Databasesii. Directories of Databases10) Syndicate Sources of Secondary Data
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11) Syndicated Data from Householdsi. Surveysa. Psychographics & Lifestylesb. Advertising Evaluationc. General Surveysd. Uses of Surveyse. Advantages & Disadvantages of Surveysii. Diary Panelsa. Diary Purchase Panelsb. Diary Media Panelsc. Uses of Dairy Panelsd. Advantages & Disadvantages of Dairy Panelsiii. Electronic Scanner Servicesa. Volume Tracking Datab. Scanner Diary Panelsc. Scanner Diary Panels with Cable TVd. Uses of Scanner Servicese. Advantages & Disadvantages
Business Research Design: Exploratory_6

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