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Impact of Social Media Marketing on Buying Behaviour of Customers

   

Added on  2023-01-12

11 Pages670 Words85 Views
Research
Project

Table of Content
Research Title
Background of the Study
Research Aim and Objectives
Rationale of the Research
Literature Review
Research Methodology and data collection
Ethical Consideration
Data Analysis
Conclusion

Research Title
To understand the impact of social media marketing on buying
behaviour of the customer. A Case study of ZARA.

Background of the Research
The present study examined the impact of social media marketing on
the buying behaviour of the customers. Social media revolution has
transformed the marketing landscape and has strengthened the
marketing communication process. In today's modern business era,
customers are having the power to initiate, drive and change the
entire buying process. In the context of this present investigation
work, ZARA is the chosen organisation, as it is a large Spanish
apparel retailer based company in Galicia.

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