Export of Non-Alcoholic New Zealand Made Wine or Soap as Part of a Gift Package to Malaysia, India, or the Gulf States
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This market brief analyses the export of non-alcoholic New Zealand made wine or soap as part of a gift package to Malaysia, India, or the Gulf States. It provides insights into the economic, political, and social context of these countries and suggests the most suitable country for export.
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Table of Contents
The export of non-alcoholic New Zealand made wine or soap as part of a gift package to
Malaysia, India, or the Gulf States...................................................................................................1
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Background of market of New Zealand.................................................................................1
Economic, political and social context of Malaysia in context of New Zealand Exporter....2
Economic, political and social context of India in context of New Zealand Exporter...........3
Economic, political and social context of Gulf States in context of New Zealand Exporter. 4
Selection of most suitable country to which food and beverage (wine) or beauty products
(soap) may be exported from New Zealand...........................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6
The export of non-alcoholic New Zealand made wine or soap as part of a gift package to
Malaysia, India, or the Gulf States...................................................................................................1
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Background of market of New Zealand.................................................................................1
Economic, political and social context of Malaysia in context of New Zealand Exporter....2
Economic, political and social context of India in context of New Zealand Exporter...........3
Economic, political and social context of Gulf States in context of New Zealand Exporter. 4
Selection of most suitable country to which food and beverage (wine) or beauty products
(soap) may be exported from New Zealand...........................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6
The export of non-alcoholic New Zealand made wine or soap as part of a gift
package to Malaysia, India, or the Gulf States
INTRODUCTION
A market brief tends to provides information about the key aspects of potential and
existing buyers and sellers that are exchange and involved in transaction of goods and services.
The New Zealand tend to have a very wealthy as well as sophisticated nature of market that
offers a better transparent and suitable open business environment (Sharma, 2021). Further, the
market of the New Zealand tends to undergirded by a highly stable nature of democratic system
which offers more ease and convenience to both suppliers and transporter of raw materials and
finished products. The current market brief tends to be based on analysing about the export of
non-alcoholic New Zealand made wine or soap as part of a gift package to Malaysia, India, or
the Gulf States.
Main body
Background of market of New Zealand
New Zealand’s economy tends to be developed, but it is comparatively small in the
global marketplace. In the late 19th and early 20th centuries, New Zealand’s standard of living,
based on the export of agricultural products, was one of the highest in the world, but after the
mid-20th century the rate of growth tended to be one of the slowest among the developed
countries. Thus, an analysis and evaluation can be made that the economy of New Zealand is a
highly developed and is tend to be a free-market economy. Beside this, the economy of New
Zealand is the 52nd-largest national economy in the world when measured by nominal gross
domestic product (GDP) and the 63rd-largest in the world when measured by purchasing power
parity (PPP) (Barnes, & Higgins, 2022). Further, it has been find out and analysed that the
Agricultural products that tend to includes and comprise of the principally meat, dairy products,
and fruits and vegetables are New Zealand’s major exports; crude oil and wood and paper
products are also significant. The major imports are crude and refined oil, machinery, and
vehicles. New Zealand’s chief trading partners are China, Australia, the United States, Japan,
Germany, and South Korea. Therefore, an analysis can be made that New Zealand tend to be
developed countries thus the manufacture and suppliers of New Zealand tend to look out for
1
package to Malaysia, India, or the Gulf States
INTRODUCTION
A market brief tends to provides information about the key aspects of potential and
existing buyers and sellers that are exchange and involved in transaction of goods and services.
The New Zealand tend to have a very wealthy as well as sophisticated nature of market that
offers a better transparent and suitable open business environment (Sharma, 2021). Further, the
market of the New Zealand tends to undergirded by a highly stable nature of democratic system
which offers more ease and convenience to both suppliers and transporter of raw materials and
finished products. The current market brief tends to be based on analysing about the export of
non-alcoholic New Zealand made wine or soap as part of a gift package to Malaysia, India, or
the Gulf States.
Main body
Background of market of New Zealand
New Zealand’s economy tends to be developed, but it is comparatively small in the
global marketplace. In the late 19th and early 20th centuries, New Zealand’s standard of living,
based on the export of agricultural products, was one of the highest in the world, but after the
mid-20th century the rate of growth tended to be one of the slowest among the developed
countries. Thus, an analysis and evaluation can be made that the economy of New Zealand is a
highly developed and is tend to be a free-market economy. Beside this, the economy of New
Zealand is the 52nd-largest national economy in the world when measured by nominal gross
domestic product (GDP) and the 63rd-largest in the world when measured by purchasing power
parity (PPP) (Barnes, & Higgins, 2022). Further, it has been find out and analysed that the
Agricultural products that tend to includes and comprise of the principally meat, dairy products,
and fruits and vegetables are New Zealand’s major exports; crude oil and wood and paper
products are also significant. The major imports are crude and refined oil, machinery, and
vehicles. New Zealand’s chief trading partners are China, Australia, the United States, Japan,
Germany, and South Korea. Therefore, an analysis can be made that New Zealand tend to be
developed countries thus the manufacture and suppliers of New Zealand tend to look out for
1
improved opportunities and for better expansion at global level by the way of leading and having
better development of relationship with other countries. The current project is focused on
determining about the economic, political and social context of a specific country to which food
and beverage (wine) or beauty products (soap) may be exported by the suppliers of the New
Zealand to have higher productivity and profit level (Widener, 2022).
Economic, political and social context of Malaysia in context of New Zealand Exporter
It has been analysed and seen that the New Zealand tend to have a positive and oldest
relationship with Malaysia and comprises of effective diplomatic relations. Thus, New Zealand
and Malaysia have a long lasting and firmly standing friendship and leadership that is based on
their strong ties in education, trade, security, defence and tourism. Therefore, Malaysia is also a
preferred and like country of maximum number of the exporter of New Zealand for both
exporting and supplying the food and beverage (wine) or beauty products (soap) as a part of
commercial gift package. A review and analysis of the Economic, political and social context of
Malaysia in context of New Zealand Exporter would be effective and beneficial for the interest
of producers, suppliers and exporters of New Zealand as it would be used to assist in determining
product specifications and labels for particular markets. It has been analysed and seen that the
Malaysia is a southeast Asian country which that is having a population of 32 million people and
this country have a total of 13 states and Malay is its official language (Kaefer, 2021). A
discussion about the Economic, political and social context of Malaysia in context of New
Zealand Exporter has been provided as below that would be producers, suppliers and exporters
of New Zealand:
Political- the Malaysia tend to have a stable political environment that comprises of the
constitutional monarchy system along with effective and stable local administration. Beside this,
in Malaysia is also in complete collaboration and supports a cohesiveness of all departments that
supports stable political environment and positive attitude of government towards business.
Thus, the stable political environment tends to supports and proves a better place for the
producers, suppliers and exporters of New Zealand to have business relationship at Malaysia.
Thus, it could be suitable place for the exporter of New Zealand for both exporting and
supplying the food and beverage (wine) or beauty products (soap) as a part of commercial gift
package.
2
better development of relationship with other countries. The current project is focused on
determining about the economic, political and social context of a specific country to which food
and beverage (wine) or beauty products (soap) may be exported by the suppliers of the New
Zealand to have higher productivity and profit level (Widener, 2022).
Economic, political and social context of Malaysia in context of New Zealand Exporter
It has been analysed and seen that the New Zealand tend to have a positive and oldest
relationship with Malaysia and comprises of effective diplomatic relations. Thus, New Zealand
and Malaysia have a long lasting and firmly standing friendship and leadership that is based on
their strong ties in education, trade, security, defence and tourism. Therefore, Malaysia is also a
preferred and like country of maximum number of the exporter of New Zealand for both
exporting and supplying the food and beverage (wine) or beauty products (soap) as a part of
commercial gift package. A review and analysis of the Economic, political and social context of
Malaysia in context of New Zealand Exporter would be effective and beneficial for the interest
of producers, suppliers and exporters of New Zealand as it would be used to assist in determining
product specifications and labels for particular markets. It has been analysed and seen that the
Malaysia is a southeast Asian country which that is having a population of 32 million people and
this country have a total of 13 states and Malay is its official language (Kaefer, 2021). A
discussion about the Economic, political and social context of Malaysia in context of New
Zealand Exporter has been provided as below that would be producers, suppliers and exporters
of New Zealand:
Political- the Malaysia tend to have a stable political environment that comprises of the
constitutional monarchy system along with effective and stable local administration. Beside this,
in Malaysia is also in complete collaboration and supports a cohesiveness of all departments that
supports stable political environment and positive attitude of government towards business.
Thus, the stable political environment tends to supports and proves a better place for the
producers, suppliers and exporters of New Zealand to have business relationship at Malaysia.
Thus, it could be suitable place for the exporter of New Zealand for both exporting and
supplying the food and beverage (wine) or beauty products (soap) as a part of commercial gift
package.
2
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Economic Factors- the Malaysia’s tend to have a moving and highly growing economy that
is moving from middle income to higher with an estimated GDP of around 81.523 billion US
dollars, which ranks 33rd position in the whole world. Further, the nominal per capital income of
the country is 11484 US dollars that is presenting a higher customer purchasing power. Beside
this, it has been also seen and find out that the Malaysia tend to have and rely on high exports.
Along with this, the Malaysia also tend to reflects and show case the volatile exports that
comprises of all form on non-alcoholic products along with oil, gas, petroleum and other goods
at good prices. Thus, it tends to also supports and offers better and higher opportunity for the
exporter of New Zealand. Along with this, the economy of the Malaysia tend to offer and have a
lower unemployment ratio thus, it tend to support availability of skilled and talented employees
for the exporter to ensure better supply of the items (Fath & et. al. 2021).
Social factors- It has been seen that the population of Malaysia comprises of the
indigenous many people along with some Indian and chinse ethnicities along with Islam is the
majority religion in this country. Thus, the Malaysia is tend to be diverse population that
supports higher opportunity and growth for the exporter of New Zealand. Further, it has been
also seen that the people of Malaysia tend to ensure and enjoy a luxurious lifestyle therefore
provides and supports a good option for the exporter of New Zealand for both exporting and
supplying the food and beverage (wine) or beauty products (soap) as a part of commercial gift
package (Leadbeater, 2021).
Economic, political and social context of India in context of New Zealand Exporter
It has been seen and reviewed that India and New Zealand tend to have a bilateral relation
along with a longstanding, friendly and positively growing relationship. Thus, India also tend to
offer a vital and positive growing and expansion opportunity for the exporter of New Zealand for
both exporting and supplying the food and beverage (wine) or beauty products (soap) as a part of
commercial gift package. A discussion and analysis about the Economic, political and social
context of India in context of New Zealand Exporter that would be effective and beneficial for
the interest of producers, suppliers and exporters of New Zealand as it would be used to assist in
determining product specifications and labels for particular markets has been provided as below:
Political aspects- India is being tend to be the one of the largest democracies in the world
and India tend to have a federal form of the government. furthers, it has been seen that the
business environment of India is highly affected by the multiverse political factors and presence
3
is moving from middle income to higher with an estimated GDP of around 81.523 billion US
dollars, which ranks 33rd position in the whole world. Further, the nominal per capital income of
the country is 11484 US dollars that is presenting a higher customer purchasing power. Beside
this, it has been also seen and find out that the Malaysia tend to have and rely on high exports.
Along with this, the Malaysia also tend to reflects and show case the volatile exports that
comprises of all form on non-alcoholic products along with oil, gas, petroleum and other goods
at good prices. Thus, it tends to also supports and offers better and higher opportunity for the
exporter of New Zealand. Along with this, the economy of the Malaysia tend to offer and have a
lower unemployment ratio thus, it tend to support availability of skilled and talented employees
for the exporter to ensure better supply of the items (Fath & et. al. 2021).
Social factors- It has been seen that the population of Malaysia comprises of the
indigenous many people along with some Indian and chinse ethnicities along with Islam is the
majority religion in this country. Thus, the Malaysia is tend to be diverse population that
supports higher opportunity and growth for the exporter of New Zealand. Further, it has been
also seen that the people of Malaysia tend to ensure and enjoy a luxurious lifestyle therefore
provides and supports a good option for the exporter of New Zealand for both exporting and
supplying the food and beverage (wine) or beauty products (soap) as a part of commercial gift
package (Leadbeater, 2021).
Economic, political and social context of India in context of New Zealand Exporter
It has been seen and reviewed that India and New Zealand tend to have a bilateral relation
along with a longstanding, friendly and positively growing relationship. Thus, India also tend to
offer a vital and positive growing and expansion opportunity for the exporter of New Zealand for
both exporting and supplying the food and beverage (wine) or beauty products (soap) as a part of
commercial gift package. A discussion and analysis about the Economic, political and social
context of India in context of New Zealand Exporter that would be effective and beneficial for
the interest of producers, suppliers and exporters of New Zealand as it would be used to assist in
determining product specifications and labels for particular markets has been provided as below:
Political aspects- India is being tend to be the one of the largest democracies in the world
and India tend to have a federal form of the government. furthers, it has been seen that the
business environment of India is highly affected by the multiverse political factors and presence
3
of the several political parties. Along with this, it has been seen that India tend to have clear
taxation system for business organisation thus it makes better and more efficient for the exporter
of New Zealand to have business and supplier of Wine and soaps in India. Along with this the
India government tend to have a vital check in the ingredients and quality and standards level of
all products and services which are imparted from other nations. Thus, it become essential and
vital for the exporter of the New Zealand to have clear display of all ingredients and components
in the commercial gift pacts and labels of product to ensure smooth supply and export in India.
Economic Factors- It has been and analysed that the economy of India is highly stable and
have a growing that worth’s around GDP around $2.59 trillion in 2019. Further, the corporate tac
rate in India us 25.17% and have a clear structure of taxation and other policies. Further, in terms
of export and impart India tend to be a key exporter of the petroleum products, jewellery,
pharmaceutical products, transport equipment, machinery and readymade garments. While the
key items that are being imparted by the India comprises of the rude petroleum, gold and silver,
electronic good, pearls and precious stones and many other things. Thus, on the basis of these
findings it has been observed and seen that India is among one the of the fastest growing
economies of world thus it offers a great opportunity for the exports of New Zealand to have
export of commercial gifts packs and wine and shops in India. Further, the availability of large
workforce along with skilled employees and improved technology also supports and leads to
better opportunity for exporter of New Zealand for both exporting and supplying the food and
beverage (wine) or beauty products (soap) as a part of commercial gift package.
Social factors- India tend to have the most gigantic consumer market that comprises of a
population of 1.3 billion that makes and creates a huge opportunity for the multinational export
and comprises. Along with this, the presence of the Multi-ethics and multi lingual consumer also
supports and brings a vital opportunity along with supporting of communal harmony that is the
greatest strength of the society of India. Thus, India tend to be one of the most attractive market
for the exporter of New Zealand with a growing population of middle class people with good
disposable income that offers higher scope for meeting the supply and higher demand level for
the exporter of New Zealand for food and beverage (wine) or beauty products (soap) as a part of
commercial gift package.
4
taxation system for business organisation thus it makes better and more efficient for the exporter
of New Zealand to have business and supplier of Wine and soaps in India. Along with this the
India government tend to have a vital check in the ingredients and quality and standards level of
all products and services which are imparted from other nations. Thus, it become essential and
vital for the exporter of the New Zealand to have clear display of all ingredients and components
in the commercial gift pacts and labels of product to ensure smooth supply and export in India.
Economic Factors- It has been and analysed that the economy of India is highly stable and
have a growing that worth’s around GDP around $2.59 trillion in 2019. Further, the corporate tac
rate in India us 25.17% and have a clear structure of taxation and other policies. Further, in terms
of export and impart India tend to be a key exporter of the petroleum products, jewellery,
pharmaceutical products, transport equipment, machinery and readymade garments. While the
key items that are being imparted by the India comprises of the rude petroleum, gold and silver,
electronic good, pearls and precious stones and many other things. Thus, on the basis of these
findings it has been observed and seen that India is among one the of the fastest growing
economies of world thus it offers a great opportunity for the exports of New Zealand to have
export of commercial gifts packs and wine and shops in India. Further, the availability of large
workforce along with skilled employees and improved technology also supports and leads to
better opportunity for exporter of New Zealand for both exporting and supplying the food and
beverage (wine) or beauty products (soap) as a part of commercial gift package.
Social factors- India tend to have the most gigantic consumer market that comprises of a
population of 1.3 billion that makes and creates a huge opportunity for the multinational export
and comprises. Along with this, the presence of the Multi-ethics and multi lingual consumer also
supports and brings a vital opportunity along with supporting of communal harmony that is the
greatest strength of the society of India. Thus, India tend to be one of the most attractive market
for the exporter of New Zealand with a growing population of middle class people with good
disposable income that offers higher scope for meeting the supply and higher demand level for
the exporter of New Zealand for food and beverage (wine) or beauty products (soap) as a part of
commercial gift package.
4
Economic, political and social context of Gulf States in context of New Zealand Exporter
The Gulf states and New Zealand also tend to have a positive relationship thus a vital
opportunity of supplying products in Gulf states is also available for the exporter of New
Zealand. A discussion and analysis of the economic, political and social context of Gulf States in
context of New Zealand Exporter has been provided as below:
Political- The Gulf Stats tend to enjoy a stable political regime that is shifting owns a more
stable business regulation that is creating opportunity for the exporter of New Zealand in form of
limited formalities and risk.
Economy- The entire economy of Gulf states is based in oil and its GDP is based on its oil
reserves that accounts 78% of total GDP. Thus, Gulf states allows provide a suitable place for
exporter of all non-petroleum product that is creating opportunity for exporter of New Zealand
for both exporting and supplying the food and beverage (wine) or beauty products (soap) as a
part of commercial gift package.
Social factors- The society of Gulf states tend to believes in living a comfortable and
luxury life thus it offers a wider market for the exporter of New Zealand for both exporting and
supplying the food and beverage (wine) or beauty products (soap) as a part of commercial gift
package.
Selection of most suitable country to which food and beverage (wine) or beauty products (soap)
may be exported from New Zealand.
Malaysia tend to be most suitable country to which food and beverage (wine) or beauty
products (soap) may be exported from New Zealand.
In context with Malaysia it has been identified from the above conducted pestel analysis that this
country offers political instability to New Zealand which allow them to significantly provide
their food, beverages or beauty products (Widener, 2022). Furthermore it has been analysed that
Malaysia is mainly a complete collaboration that duly supports all departments and provide a
positive attitude of government towards business organization. Political stability is one of the
most important aspect which states that the most suitable country in which New Zealand can
provide their production services in Malaysia. This country will benefit suppliers producer and
exporters of New Zealand to develop strong relationship ties with Malaysia and provide their
products and services in a well-defined and effective manner. In addition to this it has been
identified that Malaysia is inclusive of indigenous number of individual those who belong to
5
The Gulf states and New Zealand also tend to have a positive relationship thus a vital
opportunity of supplying products in Gulf states is also available for the exporter of New
Zealand. A discussion and analysis of the economic, political and social context of Gulf States in
context of New Zealand Exporter has been provided as below:
Political- The Gulf Stats tend to enjoy a stable political regime that is shifting owns a more
stable business regulation that is creating opportunity for the exporter of New Zealand in form of
limited formalities and risk.
Economy- The entire economy of Gulf states is based in oil and its GDP is based on its oil
reserves that accounts 78% of total GDP. Thus, Gulf states allows provide a suitable place for
exporter of all non-petroleum product that is creating opportunity for exporter of New Zealand
for both exporting and supplying the food and beverage (wine) or beauty products (soap) as a
part of commercial gift package.
Social factors- The society of Gulf states tend to believes in living a comfortable and
luxury life thus it offers a wider market for the exporter of New Zealand for both exporting and
supplying the food and beverage (wine) or beauty products (soap) as a part of commercial gift
package.
Selection of most suitable country to which food and beverage (wine) or beauty products (soap)
may be exported from New Zealand.
Malaysia tend to be most suitable country to which food and beverage (wine) or beauty
products (soap) may be exported from New Zealand.
In context with Malaysia it has been identified from the above conducted pestel analysis that this
country offers political instability to New Zealand which allow them to significantly provide
their food, beverages or beauty products (Widener, 2022). Furthermore it has been analysed that
Malaysia is mainly a complete collaboration that duly supports all departments and provide a
positive attitude of government towards business organization. Political stability is one of the
most important aspect which states that the most suitable country in which New Zealand can
provide their production services in Malaysia. This country will benefit suppliers producer and
exporters of New Zealand to develop strong relationship ties with Malaysia and provide their
products and services in a well-defined and effective manner. In addition to this it has been
identified that Malaysia is inclusive of indigenous number of individual those who belong to
5
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Chinese as well as Indian ethnics along with Islamic religion individual. This diverse population
offer higher growth and opportunity for producers and exporters of New Zealand in which they
can provide them their products who can enjoy luxurious life. Furthermore, It has been analysed
that with the help of taking advantage of constitutional as well as monarchy system of Malaysia
government New Zealand can not only enhance their overall sales and growth but can also
conduct their business operations in an effective manner without political interference at greater
extent (Barnes & Higgins, 2022). It has been analysed that in context with political aspects,
Malaysia is one of the most effective platform in which New Zealand can offer their production
services and can assure long term growth and development.
Furthermore it has been underlined that this international platform offers New Zealand a
greater sense of economic advantages, as this country is highly moving and growing economy
around the globe. It has been underlined that Malaysia ranks 33rd position around the world in
which per capita income of individuals are gradually increasing thus intent to be economic aspect
(Sharma, 2021). It has been identified that Malaysia offer better in higher opportunity for New
Zealand in which exporters of New Zealand can assure higher economic growth and measures
advantages. In addition to this it has been identified that in Malaysia there is lower
unemployment ratio which provide New Zealand exporters to perform their business operations
with highly talented and skilled employees which also help them to assure higher sales in greater
level of consumer satisfaction. Thus from the above mentioned analysis it has been identified
that Malaysia is most suitable country to which food, beverages, beauty products can be exported
by New Zealand.
6
offer higher growth and opportunity for producers and exporters of New Zealand in which they
can provide them their products who can enjoy luxurious life. Furthermore, It has been analysed
that with the help of taking advantage of constitutional as well as monarchy system of Malaysia
government New Zealand can not only enhance their overall sales and growth but can also
conduct their business operations in an effective manner without political interference at greater
extent (Barnes & Higgins, 2022). It has been analysed that in context with political aspects,
Malaysia is one of the most effective platform in which New Zealand can offer their production
services and can assure long term growth and development.
Furthermore it has been underlined that this international platform offers New Zealand a
greater sense of economic advantages, as this country is highly moving and growing economy
around the globe. It has been underlined that Malaysia ranks 33rd position around the world in
which per capita income of individuals are gradually increasing thus intent to be economic aspect
(Sharma, 2021). It has been identified that Malaysia offer better in higher opportunity for New
Zealand in which exporters of New Zealand can assure higher economic growth and measures
advantages. In addition to this it has been identified that in Malaysia there is lower
unemployment ratio which provide New Zealand exporters to perform their business operations
with highly talented and skilled employees which also help them to assure higher sales in greater
level of consumer satisfaction. Thus from the above mentioned analysis it has been identified
that Malaysia is most suitable country to which food, beverages, beauty products can be exported
by New Zealand.
6
CONCLUSION
REFERENCES
Books and journal
Sharma, A. (2021). Collective ownership: an Expo Mart for the exporter by the
exporter. International Journal of Human Resources Development and
Management, 21(2-3), pp.116-128.
Barnes, F., & Higgins, D. M. (2022). Brand image, cultural association and marketing:‘New
Zealand’butter and lamb exports to Britain, c. The Brand and Its History: Trademarks,
Branding and National Identity.
Widener, P. (2022). Energy and export transitions: from oil exports to renewable energy goals in
Aotearoa New Zealand. In Public Responses to Fossil Fuel Export (pp. 91-104). Elsevier.
Kaefer, F. (2021). Rebecca Smith on Country Branding in New Zealand. In An Insider's Guide to
Place Branding (pp. 253-257). Springer, Cham.
Fath, B., & et. al. (2021). International relationships and resilience of New Zealand SME
exporters during COVID-19. critical perspectives on international business.
Leadbeater, M. (2021). Military exports to Indonesia strain New Zealand's human rights
record. Green Left Weekly, (1307), 15.
7
REFERENCES
Books and journal
Sharma, A. (2021). Collective ownership: an Expo Mart for the exporter by the
exporter. International Journal of Human Resources Development and
Management, 21(2-3), pp.116-128.
Barnes, F., & Higgins, D. M. (2022). Brand image, cultural association and marketing:‘New
Zealand’butter and lamb exports to Britain, c. The Brand and Its History: Trademarks,
Branding and National Identity.
Widener, P. (2022). Energy and export transitions: from oil exports to renewable energy goals in
Aotearoa New Zealand. In Public Responses to Fossil Fuel Export (pp. 91-104). Elsevier.
Kaefer, F. (2021). Rebecca Smith on Country Branding in New Zealand. In An Insider's Guide to
Place Branding (pp. 253-257). Springer, Cham.
Fath, B., & et. al. (2021). International relationships and resilience of New Zealand SME
exporters during COVID-19. critical perspectives on international business.
Leadbeater, M. (2021). Military exports to Indonesia strain New Zealand's human rights
record. Green Left Weekly, (1307), 15.
7
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