Extended Business Project pdf
Added on -2021-02-21
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Extended Business Project
Table of ContentsINTRODUCTION...............................................................................................................1Overview....................................................................................................................1Competitive Advantage.............................................................................................2Competitive Position..................................................................................................4Recommendations....................................................................................................5Conclusion.........................................................................................................................6References.........................................................................................................................7
INTRODUCTIONBusiness project refers to set of actions that are taken over a certain time framewhere number of resources for their development are concerned for solving a need ortaking chances for overall development as well as financial gain. There are differentkinds of project which can be undertaken by organisation such as task, project andprocess management (Clément and Rivera, 2017). This report is based on Premier Innwhich deals in hospitality and is headquartered in Dunstable, United Kingdom. Theyserve in diverse countries like UAE, UK, India and various others. They have near about72000 rooms as well as 785 hotels. This report will be dealing with overview oforganisation, way in which they can attain competitive edge as well as maintaincompetitive position within market. OverviewWhitebread is a parent company of Premier Inn. It was established in 1987 andmost of the earnings i.e. 70% are attained from services rendered by Premier Inn. Theirvalues comprises of empowering, being caring as well as professional by which theycan inspire engagement as well as innovation. Management of Premier Inn is all abouttheir people and they aims at this as well as each employee ensures the same. Theyhave carried out a research for altering the ways in which they carry out theiroperations, thereby leads to improvisation within services furnished by them. For aninstance, they have taken two and a half years for collection of data that comprises ofloyalty, behavioural, socio-demographic as well as physical estate attributes like pricespaid, site details, macro data and competitor data to have a initial point. For this, theylooked into reviews from 2500 TripAdvisor of their hotels as well as competitors throughthis, they analysed that services are crucial for them along with taking into considerationtheir limitations (How Premier Inn proved the value of service, 2019). At presentscenario, they aims at comfort as well as quality that is furnished by them (Nicholas andSteyn, 2017). They provide their customers with sound sleep, tasty food along with this,they are provided with 750 hotels across UK and other countries their guests can staywherever they want. Along with this, guests are provided with 24*7 free Wi-Fi services.They acts as a force for good, within their sustainability programme they aims at1
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