Marketing Mix (7P's) - Assignment

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Company overview.................................................................................................................1Competitive advantage...........................................................................................................2Exploration Of Marketing Mix (7P's) That Is Relevant For The Organization's CompetitivePosition..................................................................................................................................7CONCLUSION.............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONReal estate sector has become global assets and segments into residential realestate, industrial and commercial real state. All the three section feature publicly tradedreal estate investment trusts and portfolio of geographical area whose market priceinvestors often used to analyze and determine industry trends (Popli, Ladkani and Gaur,2017). The present report is base on British Land organization that is one of the biggestproperty investment and development companies in UK. The company became a realestate finance trust when REITs were present in country. This study explain aboutcompany functions and activities of business and current practices. It also clarifiescompetitive advantage in marketplace and explain about the activity of organization forachieving it for betterment. This study justify market competitive position of companythrough some relevant aspect. Furthermore, it explicates recommendation that would betry by the firm for maintaing its competitive position and garb the advantages over morethan 5 years.TASKCompany overviewBritish Land create places where people prefer to work, live and shop and doother things that make them happy and satisfied. They are one of the largest propertydevelopment and investment firms in UK. Company work in a real state sector whichheadquarters is established in England and London. It was founded in 1856 as anoffshoot of National freehold land society ordained in 1849 with two chief architectsJohn Bright and Richard Cobden. Company buy land and resell it on the good price orterm to its customers who want to buy it and pay good prices for the same. Withenlargement of franchise this reason give to govern operations of firm and it start tomanage or operate as normal business in UK (British Land,2018). In 2005 organizationdeclared that they are purchasing Pillar property Plc for£811 million to boost up theirposition in retail property sector.In 2018 firm owned portfolio that total worth is£12.7 billion in which they includeMeadowhall shopping center in Sheffield which is one of the biggest in UK and hugeamount of property. In 2011 British Land is placed at number one position in real statesector with operating 135 subsidiaries on a list of FTSE 100 organizations that use tax1
havens for its operations. 122 leadenhall street open in 2014, 4 Kingdom street atPaddington, Harmsworth quays etc. are its main projects. Sir John Ritblat was Honorarypresident of firm and John Gildersleeve was the chairman and many other people playtheir important role in development of British Land and make it at the higher position inthe same sector. Organization mainly focuses on creating places that meet with theneeds of its clients and respond to their dynamic lifestyles. They are concentrate onmaking good environment both outside and inside in their buildings. Firm propertiesworth around £18 billion and are home to over 1,200 various companies, reaching frominternational brands to local start ups businesses. More than 65,000 employees areworking across its office portfolio while its retail sites get 310 million visits a year withactual to reach 60% of population. They are currently driving its force behind excitingdevelopment as Broad gate, regent's place and leadenhall building.Competitive advantageCompetitive advantages is a situation or circumstances that place anorganization in superior or favorable position that reflect it success in business world. Inbusinesses it is the attribute that permit a company to give tough competition to itscompetitor (Nisel, 2014). By adopting analytical tools such as Generic strategies andPorters Five Forces model British Land grab the high position in marketplace. Both themodels help to gain competitive benefits that increase its profit margin more thananother.Generic strategies-Porter's generic strategies model is base on three basic strategic options like,cost leadership, differentiation and cost focus that help British Land for gainingcompetition benefits.Firm relative place within retail industry determines whether firm's profitability is belowor above industry average.Cost leadership: In this stage British Land sets out to become the low costproducer in its real state industry (Cohn, Fehr and Maréchal, 2014). Organizationinvest and develop property in UK and set best prices for the places that willraise their position in marketplace better than other companies in industry. Theyoffer good and affordable costs to its customers while different form another. The2
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