Strategic Analysis of Volkswagen Company

EXTENDED PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Overview of Volkswagen Company. ..............................................................................................1
Porter’s Five Forces Analysis..........................................................................................................1
PESTLE Analysis ...........................................................................................................................1
Political factors.......................................................................................................................2
Economic factors....................................................................................................................2
Social factors: ........................................................................................................................2
Technological factors ............................................................................................................3
Environmental factors............................................................................................................3
Legal Factors..........................................................................................................................3
Value Chain Analysis......................................................................................................................3
Inbound logistics....................................................................................................................4
Operations Management.........................................................................................................4
Marketing and Sales ..............................................................................................................4
Services...................................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This present report based on the aim of Volkswagen business which is most leading
consulting company in UK. Present report will discuss about the company functions and strategic
analyse tools such as SWOT, value chain, PESTLE and porter's five forces model. Besides
present report will discuss about the strategies adopted by the company to sustain its positive in
the market. Overall, it is the leading consulting company which helps clients with digitizing the
core transforming their IT functions.
Overview of Volkswagen Company.
Volkswagen is the most well-known brand in the automotive manufacturing company
which provides various luxurious services to their buyers. Volkswagen has many offices in
Europe, North America and Asia Pacific. The main aim of the company is to grow in the market
for the coming years. Along with that, company also needs to adopt the latest technologies and
technologies in order to provide best services and automotive services to their potential clients.
Besides, the focus of the company is to helping the clients and provide them luxurious
capabilities and combine them together in a more competitive form. Working collaborative with
the colleges from BCG, digital ventures and gamma they bring opportunities for their clients in
order to accomplish their needs and wants. The work of the organisation is always as per the
client wants and needs. So that achieve their overall company objectives and earn effective profit
revenue. It also leading luxurious brand in auto mobile sector. Along with that, it also provides
vehicles, motorcycles, engines and turbo-machinery services to their customers. Besides this, it
also provides financing, leasing and fleet management.
Porter’s Five Forces Analysis
Covered in poster
PESTLE Analysis
PESTLE Analysis is the tool which helps to determine the external macro factors in the
business environment. Moreover, it provides some information and opportunities forb the
industry and for the companies as well. Besides, is the set framework which defines the overall
model of the organization in order to minimize the external risk factors. Moreover, the facts of
the organisation are to analysis the political, legal, environmental, social and technological
factors.
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