Management Styles and Approaches of Amazon

Report
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Contents
INTRODUCTION...........................................................................................................................3
Overview of the company – history and its organisational structure.....................................3
Evaluate the management styles and approaches adopted and access the impact these have on
their corporate culture.............................................................................................................4
Consider the impact of external influences on the business using “PESTLE” analysis........5
Investigate the organisation’s ethical and sustainable perspective.........................................5
The strategic approach to future development.......................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Internal and external factors have high influence on the success as well as failure of a business.
Organization owners cannot control external factors but they can adjust and anticipate such
factors in order to keep track of business. Along with this, companies leaders and owners have
important impact on internal factors which in turn influence on future of companies (Atkins,
2020). The present report will cover organizational structure and management styles used by
Amazon. In addition to this, there is a discussion about internal and external factors which
impact on business success. In the last, there is a discussion about strategic approach to future
development associated to chosen company (Uzonwann, 2017).
Overview of the company – history and its organisational structure
Amazon is an American multinational technology company which was established in year
1994 an headquartered in Washington, U.S. The company deals in e-commerce, digital
streaming, cloud computing, artificial intelligence and so on. Amazon business started as online
marketplace for books but at present it is now expanded to sell video games furniture, food,
jewelry, electronics, essential items and many more. It is the largest Internet company by
revenue in the world and is one of the world’s most valuable companies in 2020. Its prime
delivery and entertainment subscription service provided to more than 15 billion global
customers due to which it is growing revenue at a 37% clip to dollar 35 billion. The company has
around 98,000 staff members who performed activities properly, which is the main reason of its
success.
Amazon is one of largest e-commerce retailer in the world that has diversified business
portfolio. The organizational structure of company determines how its operational activities are
directed for attaining objects (Blackman and Veit, 2018). It is important for Amazon to have well
defined structure for managing every functional as well as divisional units. The structure adopted
by Amazon is vertical hierarchical approach and here in the chain of command travels from top
to bottom. It has clearly defined structure which ensure proper and seamless flow of information
between all the stakeholders of company. This also help company to execute activities and
control over them in an effective manner.
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