External Business Challenges

EXTERNAL BUSINESS
CHALLENGES
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTLE framework.....................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX......................................................................................................................................7
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INTRODUCTION
To be able to expand themselves in the market the business has to make sure that they
understand the internal and external factors effectively so that decisions can be made
accordingly. Nisa is belonging from the retail and wholesaler industry which is operating in
United Kingdom since 1977. The report consists of external factors affecting the company while
they expand themselves in India.
MAIN BODY
PESTLE framework
Businesses in the market have to make sure that they are understanding the working and
processing of the organization. Pestle framework is used to be able to scan and develop an
effective working in the organization. Pestle is political, social, economic, legal, technological
and environmental factors which can affect the working of the organization.
 Political factors
The political party currently in India is stable and they have got in a lot of changes in free
trading so that there are more organizations which can expand themselves. Nisa is having a good
experience of the market which can be used effective for the further expansion (Tsvetkov and
et.al., 2019). Trading is going to help the organization be able to have a higher functioning and
performance that is present so that there is good growth and the company will be able to make a
place as well.
 Economic factors
The company is going to be able to have a stability in the economic factor which is good
for the overall development. GDP and per capita income of the population in India is increasing
which is why the products and sales is also going to be present. The populations lifestyles and
demands are increasing which can be matched by the company and right experience is going to
be used as well (Gryn, 2019). Barriers can be overcome by Nisa which is going to be a great
competitive advantage.
 Social factors
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