BMA4000: External Business Environment Analysis of Honey Bees Travel

This report provides an analysis of the external business environment for a London-based tour operator catering to Japanese visitors, and the Honey Bees Travel Ltd. The analysis utilizes the PESTLE framework (Political, Economic, Social, Technological, Environmental, and Legal) to assess the factors influencing the companies' operations, considering both recent trends and future impacts. The political section examines tax rates and government policies, while the economic segment focuses on growth and bank rates. Social factors, including population and education, are also considered, alongside technological advancements and environmental regulations. The legal aspects involve employment and equality acts. The report concludes by summarizing how these external factors will affect the company's future, offering insights into the challenges and opportunities ahead.

EXTERNAL BUSINESS
ENVIRONMENT
ANALYSIS

INTRODUCTION
External environment influence
organization operations (He et al.,
2019).
A London based limited tour
operator which provide bus tours
bus to the city to Japanese visitors.
The analysis of external
environment to know the influence
on recent year and in future.

POLITICAL FACTORS
More tax rate which shows that in
2018 it was 33.5% (Penco &
Profumo, 2019).
Other policies of government in
which tour operator has to grant
license to visit some places in
London.

CONTINUE..
(Penco & Profumo, 2019)(Penco & Profumo, 2019)
SOURCE: (Penco &
Profumo, 2019)

CONTINUE..
Constitutional monarchy can
influence the activities in future
because of more corruption in
UK (Melián-Alzola et al., 2020).
More places in London, this
affects the activities of tour
operators in recent year.

ECONOMIC FACTORS
High growth rate which shows
2.1% in 2019 (UK Growth
rate, 2019).
It increase visitors in the
present year and can also
give more positive result in
future and can raise
expansion.

CONTINUE..
SOURCE:(UK Growth rate,
2019)

CONTINUE..
Bank rate of UK increases
overtime and in 2018 it was
0.8% (Statista, 2019).
Inflation rate decreases and
become 1.7% in the year
2019.

CONTINUE..
SOURCE: (Statista, 2019)

SOCIAL FACTORS
More Population in UK, which shows
that in the year 2017, it were 66.5%
million (Statista, 2019).
This influence the tour operators of
UK in recent year because of
alterations in consumer preferences.
In future tour operators of UK can
adopt innovative and creative
approaches.

CONTINUE..
SOURCE: (Statista,
2019)
(Statista, 2019)

CONTINUE..
More educated population in
London city of UK (Ayaz &
Demir, 2019).
The activities of tour operators
in London become easy.
Tour operations changes prices
according to the changing
situation.