External Business Environment | Study
Added on 2020-02-05
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External BusinessEnvironment
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 2............................................................................................................................................32.1 Structure, operations and influence of local government in major UK hotel group..............32.2 Role and influence of EU and its impact on business and service industries........................42.3 Role of pressure groups and their political influence with respect to national and localissues of hospitality industry........................................................................................................52.4 Analysis of legal framework within UK................................................................................52.5 UK and EU legislative process as it affects major UK hotel group.......................................6TASK 3............................................................................................................................................73.1 Different types and characteristics of business that operate within the business and service......................................................................................................................................................73.2 Legal processes necessary for formation and dissolution of registered company.................83.3 Analysis of structure and processes which determine the responsibilities and control withinregistered company......................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................112
INTRODUCTIONExternal environment of the business is referred to as those factors that exist outside thefirm and influence ability of the company to perform its business functions. This is due to thereason that such factors cannot be controlled and managed by the executives even after theimplementation of wide range of strategies (Fraser and Pong, 2009). In the present study,external business environment has been discussed with respect to Ritz Carlton. It is a luxuryhotel brand that was founded in 1983. The present report entails to understand the impact ofsocio-economic change on the development of commercial firm. Further, it includes the impactof legal and political environment on business and service industries. TASK 22.1 Structure, operations and influence of local government in major UK hotel groupThe structure of local government of England is categorized into various divisions thatinclude country council, district, borough and city council. In certain part of country, unitary trierof local government can be viewed. It is comprised of unitary authorities, London borough andmetropolitan borough. There is greater responsibility of local government of England for thevaried services (Boons and Lüdeke-Freund, 2013). For example: Country council takes decisionswith respect to the transportation, waste management, education and trading. Likewise, citycouncil has the responsibility related with tax collection, recycling and housing. Functions ofdifferent government have huge impact on Ritz Carlton. This presents the structure of localgovernment and their areas that are covered by them. For instance: waste management functionis managed by country council. Therefore, such needs to be followed by the firm. In case of non-fulfillment, operations of organization are affected significantly. It is essential for local government of UK to develop sound relationship with public. Thiscan be done through designing of rules and regulations that offer greater benefit to residents ofthe country. It has been gained that both structure and operations of UK government affect RitzCarlton. Government of UK includes various divisions such as country council, district counciletc that have potential to affect hospitality business operations (Hamilton and Webster, 2015). Incase of new product launch, prior approval needs to be taken from government. Major challengearises for Ritz Carlton in case of regulatory authority denies for the same. 3
Local council's rules and regulations also affect the operations of hospitality business. Forinstance: various legislations have been developed by UK government regarding sustainabilitymeasures. This assists in reducing the impact of hotel on environment. In case, firm does notcomply with these regulations then UK government will possess authority to cancel the permit ofhospitality firm. Thus, it is essential for the organization to comply with the rules of UKgovernment with the aim to attain pre-determined targets. 2.2 Role and influence of EU and its impact on business and service industriesEuropean Union is regarded as politico as well as economic union which are comprisedof 28 member states. Operations of EU are carried out through super national institution.Members working in this union possess objectives of developing regulations for the country thatoperates its function in European area. It has been determined that law developed by EuropeanUnion exerts greater impact on business and service industries. There is certain legislation developed by EU members. Authority has devised regulationsin relation with labors who are working within firm. This policy functions for the interest ofemployees. The stated policy demonstrates that organization is required to offer suitable workingenvironment to the personnel. Further, it protects employee from the exploitation by employer.Therefore, it has been determined that this policy has implications on Ritz Carlton. This is due tothe reason that it exerts pressure on business to make sure that safety and security measures forpersonnel are complied with (Hult, Hurley and Knight, 2004). Such can be carried out by theexecutives through performance of alterations within human resource policy. In addition to this,European Union has devised competition policy in UK. The policy aims at building soundcompetitive environment in the country. In this relation, the stated policy presents thatorganization needs to use fair and suitable technique for the purpose of competing with rivalries.With the application of such policy, company is restricted from the use of ineffective techniquefor competing with other firms in the hospitality sector. This results in compelling business tofollow all the ethical practices when developing strategy for competing with other businessesperforming in the country. 4
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