they could be harmed and Apple will lose out in sales if their stores are damaged. Pollution also
affects Apple due to; it causes major environmental events in which, can disrupt of supply chain or
an increase in raw material. Apple have taken an opportunity from it. Apple has reduced the carbon
footprint emission in which has allowed them to become eco-friendly business. The reason why this
is important is due to the fact, reducing the emission of the CO2 level will reduce pollution and help
reduce climate change in which will benefit the wild life, people and decreases harsh weather
conditions.
Another factor is that, Apple becoming an environmentally friendly business it has attracted a lot
more customer and their organisation has stood out compared to their competitors. This has
allowed Apple to gain a good brand image that their audience understands that the business is
looking after the environment therefore, it has driven sales due to the fact, plays a significant role in
influencing consumer choice therefore, drives Apple sales as more people are buying Apple products
and along with this, motivates their staff due to, they understand the business is having a positive
impact on the environment in which, influences staff members.
Apple has developed a PET recycling program in which uses waste film liner material, used to protect
iPhones. Reusing the liner allows Apple to eliminate 200 tonnes of solid waste each year. Apples
energy efficiency programme which trains suppliers to find opportunities that slashes their energy
usage and carbon emission. Increasing the amount of recycling and decreasing the amount of carbon
emission allows Apple to have a control of pollution rate to be low.
LEGAL ENVIRONMENT:
PRIVACY REGULATIONS- Governments are realizing the privacy issues connected to technology
therefore, as a result, it creates a threat towards Apple as it creates a challenge in developing their
products that involve transmission of private information. Governments are also imposing a stricter
telecommunication regulation, which is a threat to Apple as it can potentially limit the usability of
their products such as, the iPhone will need to have a strong privacy setting.
LEGAL CHALLENGES AGAINST POLICIES AND PRACTICES- Apple faces legal challenges related to its
practices and policies on after sale service and other areas of the business. For example, in Australia,
the European Union, and the United States, the company has faced strong criticism and legal battles
regarding its policies on third-party repair services.
Labour- Apple has been discovered multiple cases of child labour in its supply chain and along with
they also were discovered cases of juveniles being used to lift heavy goods, workers having their
wages docked as a punishment and one factor dumping waste oil in the toilets.
LAWSUIT- A French organisation has finned Apple 25 million euros (£21m, $27m) for deliberately
slowing down older iPhone models to push customers to buy its new devices. The French antitrust
authorities also ordered it to pay a fine of 1.1billion euro for anti-competitive behaviour. These
examples demonstrate the consequence of not abiding by the rules and regulation.
Partnership legislation- Sets out that all partners share the responsibility for the business and for the
decisions which affect the business. This allows all partners within Apple to share all responsibility
such as decision making in which each partner has the right to equally contribute to matters that
affect the day-today running of the business. This can affect Apple due to the fact; it gives more

External Environment Assignment 2022

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