External Environment Analysis Of Marketing

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author note

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MARKETING
Table of Contents
External Environment Analysis.......................................................................................................2
SWOT Analysis...........................................................................................................................2
Porter’s Five Forces Model Analysis..........................................................................................4
References........................................................................................................................................6

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MARKETING
External Environment Analysis
The respective section throws light in understanding the external environment analysis of
JetBlue Airlines which is one of the American low cost airlines. The external environment plays
a vital role in understanding the possible business opportunities or threats which can be affecting
the business of the organization in the competitive business environment (Huang, 2019). In case
of JetBlue, the external environment includes SWOT analysis and Porter’s Five Forces model
analysis which will be including the different kinds of competitors and threat of rivalry which
will be impacting the business negatively.
SWOT Analysis
Strengths
Strong Business and Brand identity- It is the first aspect of JetBlue wherein the caring,
integrity and the safety of the customers are the main aspect of JetBlue. JetBlue makes sure that
all these factors are engraved in the entire story of the brand. The Instagram blog of JetBlue
which is named “Out of The Blue” assists in sharing stunning pictures along with stories of the
working environment which is effective in attracting large number of customers (Inyang & Egor,
2017).
Customer related Satisfaction- It is the other aspect of JetBlue wherein it is considered to
be the low-cost airlines which provides the different services such as free luggage, free
cancellation as well as free change fees (Novikov, 2018). There is in-flight entertainment along
with complimentary beverages which is the efficient aspect for JetBlue to impress their
customers.