External Environment Report for EHS Access: PESTLE Analysis and Porter's 5 Forces Model

External Environment Report
Exec Summary (kong weng fai)
EHS Access is often recognised as a very renowned name which works for Environmental, Health
and Safety (EHS) risk management projects and altogether intends to improve the quality of
consulting service for their clients. Though it has been identified as a very well reputed business
organisation pertaining to its field of market segment, there is no doubt that the firm faces strict
competition from varied other emerging business groups. Thus, the project report mainly highlights
on the scope and operations of EHS Access through an in-depth external environmental analysis
using the PESTLE Analysis tool followed by Porter’s 5 forces model. The external environmental
analysis is very important for the firm to realise its own potentials compare it with the existing
demands in the market coupled with the entrance of significant competitors who have a well-defined
impact on the firm’s business. Then the project would highlight on detailed competitor analysis
which would include firms like AMCOSH and Greencap Pty Ltd to understand the strength,
weaknesses, opportunities and threats that would help EHS Access to understand its market position
that can be well depicted with the help of a perceptual map which in turn will take into account the
combination of quality with price to understand how well EHS Access has held its market position
among its competitors. The report primarily highlights on the fact that why the external or macro
environment of the business is so important to determine the operation strategies of the firm and how
the finding can be objectively incorporated in designing the business strategy of the organisation in a
dynamic business environment.

Contents
Exec Summary (kong weng fai) 1
Intro (kong weng fai) 3
Wider Industry Analysis (tash) 3
Near Environment (Will) 3
Competitor Analysis 4
Conclusion - (Shannon) 4
Appendix (unlimited word count) 5
Appendix 1 5
Appendix 2 5
Appendix 3 5
References 6

1 Intro (kong weng fai)
External environmental analysis refers to one of the basic analysis and study of the macro
environment along with industry and competitor analysis. The main objective of such an analysis is
the growth of the organization. This is a part of strategic decision making that helps organizations to
find out the opportunities and threats in comparison to the competitors (Tresna 2017). The macro
environmental factors focus on the future possibilities of events. It helps in focusing on the factors
that affect the profitability, growth and development of the organization. Environmental forces that
play an important part in this analysis are the global market conditions, economic conditions, socio-
cultural, demographic, political, legal and technological factors. The analysis of industries on the
other hand includes threats of new entrants, supplier power, buyer power, availability of substitute
products and the rivalry.
External environment analysis is a broad strategic decision making process that involves
strategies like finding opportunities and threats, performing PESTEL analysis, following Porter’s Five
Forces model and doing supply chain and industrial life cycle analysis (Patnaik 2017). The project
report aims at discussing about industry consulting firm EHS Assess extensively. The project
requirement, response, work management and operational expansion schemes are clearly explained as
the report proceeds. It also contains details about the key activities, value proposition, partners
involved and customer relationship management. The report is being prepared to analyse the growth
and development of EHS Assess with respect to the market competition and how well it is using its
opportunities to grow further down the line.

2 Business Definition and Scope (Leiam)
EHS Assess can been clearly positioned in the industry as a high price yet high quality product
offering efficient and quality consultancy services to clients. Clients are primarily sourced from
the insurance industry. The firm competes with other certified occupational hygienist businesses
who also provide high quality analysis to clients. In occupational hygiene industry EHS assess
work closely with Laboratories to provide a high quality service to clients. There are high levels
of competition in the industry but through word of mouth and repeat customer EHS assess are
able to secure a portion of the market share. In order to successfully compete in the industry
Brian and EHS assess are required to hire and train high skilled high quality consultants which
are also a cultural fit to the autonomous and agile nature of the organization. The business must
also continue to perform and satisfy the needs of clients in an extremely timely manner whilst
adhering to industry standards.
3 Wider Industry Analysis (Tash)
<some connecting words here>
DO NOT EXPLAIN THE TOOL
Are the trends in the macro environment favourable or unfavourable to your
proposal?
Is it a good time to be in this industry? Will it get better? Worse?
PEST here
(Can present as table)
Heavy number digging, analysis in Appendix 1
EHS Assess in the wider industry environment fits into a subdivision that “provide a range of
professional, scientific and technical services to a range of businesses in different industries,
along with individual households” (Do 2019). Due to the niche focus of services provided by
the company, EHS Assess is recognised to sit somewhere between both the Professional
Services industry and the Occupational Health and Safety Services industry within Australia.