External Marketing Environment Analysis

Running head: EXTERNAL MARKETING ENVIRONMENT ANALYSIS
EXTERNAL MARKETING ENVIRONMENT ANALYSIS
Name of the Student
Name of the University
Author Note

1EXTERNAL MARKETING ENVIRONMENT ANALYSIS
Executive Summary
The purpose of the paper is to understand the opportunity of an Australian brand Koala by
conducting the external analysis of Australian market. The report highlighted the target market of
the technology mattress brand. The paper conducted the external environmental analysis by the
framework of PESTEL. The paper concluded by stating the unique offering of the brand and by
mentioned the way of competing with the growing market offerings.

2EXTERNAL MARKETING ENVIRONMENT ANALYSIS
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
The Target Product......................................................................................................................4
The Target Market.......................................................................................................................5
The External Analysis Framework..............................................................................................5
Conclusion:......................................................................................................................................8