Facebook and Cambridge Analytica: A case of Data Breach

Facebook and Cambridge
Analytica: A case of Data
Breach
Student Details:

Business Case: Facebook Data
Breach

Outline of the Business Case
 During 2010, Facebook launched a platform ‘Open Graph’
(OG) that allows third-party developer to access Facebook
users’ personal data and their friends’ personal info
 During 2013, Cambridge scholar Aleksandr Kogan launched
an app: ‘thisisyourdigitallife’ on Facebook with the company
Global Science Research.
 During 2014, Facebook modified their privacy policy and
removed the OG platform
 During 2015, The Guardian revealed that Cambridge Analytica
is utilizing the data accumulated through Facebook for helping
Ted Cruz’s presidential campaign (The Conversation, 2018).

Facebook Cambridge Analytica
Case Conti..
 Later then in 2016, it got revealed by the MD of Cambridge
Analytica that the data provided from them was behind the
defeat of Hillary Clinton. The link of the business case is also
available at:
https://www.abc.net.au/news/2018-04-05/facebook-raises-
cambridge-analytica-estimates/9620652
 During year 2017, it was exposed that the personal info of 50
million which was later revised as 87 million, Facebook users
were collected by the Cambridge Analytica.
 The info about the breach was out by a whistle blower
Christopher Wylie.
 Christopher Wylie reported that users’ data was used to
search potential voters in support of President Trump (ABC
News, 2018).