Analysis of Facebook's Cambridge Analytica Data Scandal.

Running head: MANAGEMENT
Analysis of the hot topic related to corporate strategic management: A case study of
Facebook’s Cambridge Analytica Data Scandal
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MANAGEMENT
Table of contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Insight into the scandal...........................................................................................................2
Process....................................................................................................................................2
News coverage.......................................................................................................................3
Handling of the issue..............................................................................................................4
Critical Response...................................................................................................................5
Conclusion..................................................................................................................................5
Recommendations......................................................................................................................5
References..................................................................................................................................7

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MANAGEMENT
Introduction
Scandals degrade the reputation of the companies and organizations. As a matter of
specification, scandals spoil the stability in the relationship between the personnel with the
stakeholders and shareholders. The approach stains the parameter of Public Relations (PR),
shunning the chances of getting aids, assistance and support towards restoring the lost
honour, justice and respect (Bbc.com 2019). Scandals attaining the media coverage indicates
the incapability of the managers in controlling the operations. Moreover, it reflects the non-
compliance towards the employment legislations. This assignment takes up the issue of
Facebook- Cambridge Analytica Data Scandal for delving deep into the approaches
undertaken toward practising corporate strategic management.
Discussion
Insight into the scandal
Facebook-Cambridge Analytica Data Scandal degraded the stability in the political
parameter in the era of 2018. The scandal took place after the accusation regarding forcibly
using the personal data of the Facebook customers without their consent. The personal data of
the customers were used for political purposes, which reflects deceives from the promises and
assurances (Theguardian.com 2019). This deceive contradicts the aspect of public welfare in
terms of the understanding related to preservation of privacy, security and confidential within
the data. As a result of these claims and accusations, there was noticeable decline in the
shares and stock prices of Facebook. Decline in the shares compelled the government to
impose strict regulations regarding the usage of data within the workplace.
Process
The instance of illegal utilization of data first came to the limelight in the era of 2015
by Harry Davies, a journalist of The Guardian (Theguardian.com 2019). According to his