Global Strategic Management for Facebook: Business Strategies, Environment Analysis, and Strategic Tools

Global Strategic Management

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY .................................................................................................................................4
A) Examining the business and corporate strategies used by the CEO which has brought about
positive contribution to the organization.....................................................................................4
(B) Internal and external environment analysis...........................................................................5
C) The strategic tools/ techniques/ models used by the Facebook's CEO...................................6
D) examining how the CEO of Facebook created, developed and designed strategic planning
for Facebook................................................................................................................................8
E) .................................................................................................................................................9
Using appropriate corporate examples and literature for justification 300................................10
Recommendations for FACEBOOK to sustaining its position..................................................10
CONCLUSION..............................................................................................................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
Global strategic management is being defined as set of action taken for attaining and
achieving goal by establishing strategy and operating the business globally. Global strategy is
used by various companies as for operating the business according to the set goal and achieving
within time. This strategy is adopted by the company as for analysing competitors available in
the market. Global strategic management has the main aim as for increasing business profits and
attaining goals by achieving competitive advantages. Managing strategies is also the process of
operating various business operations as for achieving gaols and objectives within desired time.
Facebook recognized as social media platform mainly operating as private company but
supplying share to the public. The uniqueness of the company is to connect and share pictures
The company is providing various services as for connecting o large users with using only one
platform by making profits and user id and signing with passwords. The main aim of the
company is to connect and share with various individual all around the world. The company
connecting of various features as helps in supplying message and posting status updates. Also,
providing feature as of liking and posting picture also communicating with various individual by
being online and with the usage of messenger helps in chatting easily. Profiles of various
individuals listed and contains personal details for growing and imparting technology. This
report provide details about global strategic management by analysing the strategic management
style use by the CEO of Facebook. With examining the corporate strategies used by CEO of
Facebook. Also, undertaking the external and internal environment analysis for analysing the
complex problems at company and managed by using various business frameworks. Also,
describing strategic tool and techniques also models by company as for enhancing the
organizational performance of Facebook. Further, examining the creation, development and
designing of the Facebook strategic planning. Also, evaluating different strategic issues faced in
level of strategy as by using different models. Lastly illustrating the examples of different
companies for justification. Further, recommending various measures to company for sustaining
the current position.

MAIN BODY
A) Examining the business and corporate strategies used by the CEO which has brought about
positive contribution to the organization
Corporate strategies are set of approaches which helps in attaining goals for the business. CEO of
Facebook uses all the strategies as for strengthening and achieving better performance and
attaining competitive advantage. The CEO of company is using cost leadership strategy and
intensive growth strategies are for attaining and establishing competitive advantage for the
business.
Cost leadership competitive strategy: CEO of Facebook uses cost leadership strategy
as by minimizing cost and providing wide online services as for connecting large number of user
all over the world (Facebook Inc.’s Generic Strategy & Intensive Growth Strategies, 2022).By
adopting this strategy helps in expanding target market for the company which helps in gaining
profits by minimise costs and attaining competitive advantage as for providing various sharing
and connectivity services. Facebook is broadly providing social media services to large users into
global market. As for this company is using digital computing techniques for maximizing its
efficiency and performance level in comparison of competitors for reaching easily to large
consumer base.
Also, by using intensive growth strategies helps in growing and contributing positively for
achieving competitive advantage for social networking business as:
Market development: By using this strategy, firm is able to achieve business growth by
entering new markets. For example- allow users to use online social networking by coordinating
with governments. This helps the company to reach market and maximize business effectiveness
and efficiency.
Market penetration: using this strategy, the company achieves growth and development
and also maximize its current market share (Radpour and et.al., 2021). The company establishes
alliances with telecommunications firms to increase the number of users who access most of the
time using social media service through website and mobile application.
Diversification: Facebook acquired the firm oculus VR to provide virtual reality
technology that complements social networking services. In order to increase revenues and
market reach firm purchase or establish new businesses.