Facebook’s Internet.org Initiative: Serving the Bottom of the Pyramid? - Case Study Analysis

RUNNING HEAD: CASE STUDY ANALYSIS 1
CASE STUDY ANALYSIS
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CASE STUDY ANALYSIS 2
Contents
Case 1: Facebook’s Internet.org Initiative: Serving the Bottom of the Pyramid?.....................2
Introduction................................................................................................................................2
Question 1: Give brief outline of Facebook’s Internet.org’s initiative......................................2
Question 2: Discuss the impact of Internet.org on emerging economies...................................3
Question 3: was the Internet.org initiatives really about serving the bottom of the pyramid or
was it more about Facebook trying to expand its reach? Analyse.............................................4
Conclusion..................................................................................................................................4
Reference....................................................................................................................................5

CASE STUDY ANALYSIS 3
Case 1: Facebook’s Internet.org Initiative: Serving the Bottom of the Pyramid?
Introduction
The case talks about the Internet.org as initiated by Facebook. The organization of the
company is claimed to be a non-profit organization however the fact of the matter is that
Internet.org is a business growth or development group as a part of Facebook aiming to raise
the users as well as revenues of the company. The head of the group is Chris Daniels whose
whole career was at Microsoft as well as on Facebook as an important part of business
development (Caine et al, 2015). The main process behind business development as the
process at the organization accountable for recognizing, saving and managing association
with a company outside the organization which happens to exclude consumers and suppliers
that assist other important functions at the organization accomplishing the respective
objectives. And this is why Internet.org is all about (Roy et al, 2016). The function of the
organization is to operate with other organizations, carriers and government body to assist the
company to accomplish its objectives to raise the number of users of Facebook. People
usually presume that Internet.org is a non-profit organization launching by CEO of Facebook
Mark Zuckerberg and dedicate in order to bring access of the Internet to people who won't be
able to access it rightly or even afford it (Donner et al, 2015). However, the reality of the
Internet.org came into existence in previous week when the country like India has banned it
from the nation. When the Internet is ideal and Internet.org comfortably present to get people
over it and why it must be banned.
Question 1: Give a brief outline of Facebook's Internet.org’s initiative.
The initiative of company's Internet.org initiated by Mark Zuckerberg with an aim to give
people from third world nations with the access to the internet. With the help of many other
companies, Interent.org provide the public with an access to the internet via cheap phones as